How to Measure LinkedIn Social Selling to Pipeline

سرفصل های دوره

Learn how to employ and measure LinkedIn social selling for B2B revenue growth with this comprehensive course. This course is designed for sales professionals, marketers, and business leaders who want to effectively leverage LinkedIn to drive sales and grow their pipeline. Instructor Laura Erdem explores the intricacies of measuring social selling efforts, activating your team, and engaging management for sustained success, and offers practical, proven strategies for driving measurable results.

01 - Introduction

01 - Social selling to pipeline results

02 - 1. The Challenges of Measuring B2B Social Selling

01 - Social selling challenge in complex B2B sales

02 - Balancing multiple channel measurement and social selling

03 - Qualitative vs. quantitative measurement data

03 - 2. Metrics and Tools for Measuring LinkedIn Social Selling

01 - Social selling KPIs

02 - Leveraging tools for social selling measurement

03 - Integrate social selling to campaigns that lead to lower CAC

04 - 3. Strategies to Activate Your Team for Social Selling

01 - Continuous team education for successful social selling

02 - Encouraging best practices Examples and case studies

03 - Establishing clear and realistic social selling targets

05 - 4. Engaging Management in Social Selling Initiatives

01 - Presenting data to showcase the impact of social selling

02 - Ensuring social selling aligns with business objectives

03 - Regular social selling performance reporting to management

06 - 5. Integrating Social Selling into the Sales Pipeline

01 - Integrating social selling with traditional sales activities

02 - Building a team-wide commitment to social selling

03 - Monitoring and adjusting strategies based on performance

07 - Conclusion

01 - Next steps

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تولید کننده: LinkedIn Learning (Lynda)