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How to Effectively Nurture Sales Leads

سرفصل های دوره

This course focuses on nurturing sales leads and working with those who say "not no, but not yet," helping you build lasting and profitable relationships. Explore the changing world of demand generation, the importance of being customer-centric, and why top performers excel at nurturing. Instructor Ben Elijah shows you how to strategically repurpose content, understand customer needs, and build a nurturing architecture. Learn content delivery strategies, engaging through partnerships, and utilizing LinkedIn. The course also covers advanced nurturing tactics, overcoming common obstacles, and what to do if a customer stops engaging. Integrate nurturing with your overall marketing strategy using the right technology and tools. Perfect for salespeople and marketing leaders, this course offers insights to keep your brand top-of-mind, ensuring success when prospects are ready to buy.

This course was created by Ben Elijah and CRFT Productions. We are pleased to host this training in our library.


01 - Introduction
  • 01 - How to effectively nurture sales leads

  • 02 - 1. Understanding Nurture
  • 01 - Nurturing sales leads
  • 02 - The changing world of demand generation
  • 03 - The importance of being customer-centric
  • 04 - Top performers are already nurturing to win

  • 03 - 2. The Customer Relationsihp
  • 01 - Positioning your customer relationship
  • 02 - Repurposing content strategically
  • 03 - Understanding jobs to be done when nurturing leads

  • 04 - 3. Planning Nurture
  • 01 - Building a lead-nurturing architecture
  • 02 - Content delivery strategies for nurturing leads
  • 03 - Nurturing leads by engaging through partnerships
  • 04 - Utilizing LinkedIn for lead nurturing

  • 05 - 4. Engaging
  • 01 - Engaging economic buyers for nurturing leads
  • 02 - Engaging enablers for nurturing leads
  • 03 - Engaging influencers for nurturing leads

  • 06 - 5. Advanced Skills
  • 01 - Advanced lead-nurturing tactics
  • 02 - Overcoming common obstacles to nurturing
  • 03 - What to do if a customer stops engaging

  • 07 - 6. Integrating into GTM
  • 01 - Integrating nurturing with overall marketing strategy
  • 02 - Technology and tools for effective nurturing

  • 08 - Conclusion
  • 01 - Keep nurturing leads for sales success
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    شناسه: 44563
    حجم: 227 مگابایت
    مدت زمان: 63 دقیقه
    تاریخ انتشار: ۲۵ اردیبهشت ۱۴۰۴
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    139,000 تومان
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