01 Introduction
02 Class Project
03 What is a digital marketing strategy
04 Why is a digital marketing strategy important
05 How to structure your digital marketing strategy
06 Situation Analysis - Where are you now
07 Situation Analysis - How to research your market
08 Situation Analysis - How to research your competitors
09 Situation Analysis - Understanding your target customer
10 How to set SMART objectives for your strategy
11 Setting the direction for your strategy
12 How to choose your digital marketing tactics
13 How to measure the success of your digital marketing strategy
14 Thank you!
