Growth Marketing: win, onboard, and retain more customers

سرفصل های دوره

Learn the four-step data-driven system that drove the growth of some of the top companies in the world

1. How to remove the guesswork out of growth

1. From chaos to structured growth What youll get out of this course

2. What is Growth Marketing

1. The benefits of Growth Marketing

2. What is Growth Marketing

3. Growth Marketing Intro Quiz.html

4. The problem with funnels and what to do about it

5. Growth Mindset

6. Growth Mindset.html

7. Growth Experiment Case Study

8.1 Growth Marketing Workbook.html

8. Course Resources.html

3. Pirate Metrics, North Star, and OMTM

1. How to measure experiments

2. North Star

3. Pirate Metrics I

4. Pirate Metrics II

5. One Metric that Matters (OMTM) How to Get Laser Focused

6. North Star and OMTM.html

4. Master the growth marketing process

1. Understand the Growth Marketing process

2. Analyze Where will growth come from

3. Ideate Coming up with ideas

4. Prioritize Pick the most promising ideas

5. Test your ideas

6. Growth marketing process.html

7. Set Up an Experiment Board

5. Data How to measure and track effectively

1. Using soft and hard data to drive growth

2. How to Leverage Data and User Feedback

3.1 Add Google Tag Manager to a Wordpress Site.html

3.2 Adding Google Ads conversion tracking to a site (using GTM).html

3.3 Adding Google Analytics 4 to a site (using GTM).html

3.4 Create Quick and Beautiful Google Data Studio Dashboards and Reports.html

3.5 Creating a Google Ads Account.html

3.6 Creating UTM URLs to Track Your Campaigns.html

3.7 Google Analytics conversion tracking decision tree.html

3.8 How to add a Facebook Pixel to a Shopify Store.html

3.9 How to add Google Analytics to a Shopify Store.html

3.10 How to Setup Google Optimize to Run AB Tests on Your Website.html

3.11 How to Structure, Run, and Analyze an AB Test on your Website.html

3.12 Install the Facebook Pixel on your site.html

3.13 Setting up Facebook Conversion Tracking.html

3.14 Setting up Twitter Conversion Tracking using GTM.html

3. How-to guides to set up your analytics tools.html

6. Growth Strategies

1. Three Keys to Traction and Growth Acceleration.html

2. Winning the right customers

3. Disqualify potentially bad customers.html

4. Acquisition

5. Identify your Growth Channels.html

6. Activation

7. Revenue

8. Retention

9. Growth Strategies.html

10.1 25 Overlooked Tactics.pdf

10. 25 Overlooked Tactics to Grow Your Audience and Customer Base.html

7. Practice Design your own experiment

1. Design your own experiment.html

8. Conclusion

1. 3 quick guides to getting started with Growth Hacking

2. Thank you

3. Next Steps.html

4. Positioning or Where to Play

5. Examples of Product Positioning

6. Executive Dashboard

7. Run Meetings Like a Boss.html

8. High Productivity Agenda Template

9. Agenda with Confluence and Asana

10. Issue Tracker

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تولید کننده: Udemy-Training