Google Analytics 4: A Google Analytics starter guide 2023

سرفصل های دوره

Learn Data Analytics & Website Optimization with Google Analytics 4 & Google Tag Manager to grow your business & webpage

01 - Introduction

001 Hello and welcome

002 What is Google Analytics (+Example)

003 Create Google account

004 Create Google Analytics account (+ Download)

005 (optional) Why Google Analytics 4

02 - Overview, Demo account and setup

001 Connect the first data stream

002 A first overview

003 Google Analytics 4 Demo Account

004 (optional) The new data structure (+ Download)

005 Account setup & user management

006 Note on sessions.html

007 (optional) Universal Analytics vs. Google Analytics 4

03 - Website linking (GDPR conform)

001 Disclaimer.html

002 1. Create a data privacy page for Wordpress

003 2. Setup with Google Tag Manager and Cookie Banner

004 3. Connect Google Analytics 4 to Google Tag Manager

005 4. Content Blocker & Shortcode

006 5. Check if the Cookie Banner works

007 6. Last but not least

04 - Event Tracking in Google Analytics

001 Enhanced Measurement Events & Features (+ Download)

002 Enhanced Measurements in Praxis

05 - Google Analytics Tag Configuration

001 Cross-Domain Tracking

002 Define internal IPs

003 List of unwanted referrals

004 Configure session timeout

06 - Advanced Tips & Tricks

001 Comparison

002 Secondary Dimensions

003 Create Target groups (Audiences)

07 - All the Reports in detail

001 Customize your snapchat report

002 Real-time report

003 Customer Journey in Theory

004 Acquisition report

005 Engagement Report

006 Monetization Report

007 Retention Report

008 User Report Demographic Characteristics

009 User Report Technical Data

010 Time for a short break

08 - The Explore-section

001 Exploratory Analysis

002 Segment overlaps

003 Cohort analysis

09 - Advertising, Events & Google Ads

001 Conversion paths

002 Create & modify events

003 How to connect Google Ads to Google Analytics 4

004 End of the main part.html

10 - Google Tag Manager - Introduction

001 What is the Google Tag Manager

002 Google Tag Manager vs. Google Analytics

003 Create Google Tag Manager account

11 - Lets start with the basics of Google Tag Manager

001 Tag Manager account structure

002 GTM - A first overview

003 Advantages of Google Tag Manager

004 Settings in the administration area

12 - The most important terms

001 Questions that need to be answered

002 Tags, Triggers & Variables Theory

003 Publishing containers

13 - How to set up Google Tag Manager with your blog

001 Overview of tags

002 [Repetition] Embedding GTM (with Cookie Banner)

003 [Repetition] Embedding a linking tool to your website

004 [Repetition] Embedding Google Analytics in GTM your first tag

14 - Trigger & Variables

001 Overview of triggers

002 Set up trigger Specific page call

003 Overview of variables

004 Example Phone number Tracking

15 - Advanced knowledge about the GTM

001 Preview mode

002 Folder structures

16 - Thank you

001 Thank you!.html

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تولید کننده: Udemy-Training