Email Marketing: Strategy and Optimization

Email marketing is a crucial aspect of any marketing strategy, and email is still one of the most effective ways to engage with your customer. In this course with instructor Virginia O’Connor, learn how to refine the essential types of emails, examine how each fits into your objectives, and optimize every aspect of email marketing strategy—from timing to subject lines and personalization. Discover how to optimize your email messages from copy, to images, to footers, to CTAs. Wrap up by learning how to monitor and adjust your strategy to best meet your goals.