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Economics: Quantitative Demand Analysis

سرفصل های دوره

Predicting customer demand is an important part of any business strategy. By employing quantitative demand analysis, you can better anticipate, estimate, and optimize demand for your products or services. In this course, Stefan Michel explains the drivers of customer demand with many practical examples, from orange juice to hotel rooms in Las Vegas to the price of Apple shares. Stefan explores the basic concepts of demand analysis, including: how to create demand and supply curves in any market; how to predict changes of the market equilibrium; and how to calculate and interpret demand elasticities. He applies all these concepts with practical examples in Excel, using linear regression and optimization techniques. Check out this course to learn how to apply quantitative demand analysis in every business situation.


01 - Introduction
  • 01 - What is quantitative demand analysis
  • 02 - Demand analysis helps you answer concrete questions

  • 02 - 1. Create Demand and Supply Curves
  • 01 - How to create a demand function
  • 02 - How to create a supply function
  • 03 - Supply and demand at the market equilibrium

  • 03 - 2. Calculate Four Types of Demand Elasticity
  • 01 - How to calculate and interpret price elasticity
  • 02 - How to calculate and interpret cross-price elasticity
  • 03 - How to calculate and interpret income elasticity
  • 04 - How to use elasticities for quantitative demand analysis

  • 04 - 3. Run Demand Regression Models in Excel
  • 01 - How to use Excel for linear demand regression
  • 02 - Demand analysis with linear regression in Excel
  • 03 - Demand analysis with multiple linear regression in Excel
  • 04 - Using demand analysis for optimization with Excel Solver

  • 05 - Conclusion
  • 01 - Consider demand analysis as a powerful learning tool
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    تاریخ انتشار: 12 تیر 1402
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