وب سایت تخصصی شرکت فرین
دسته بندی دوره ها

Earn Customer Trust and Cultivate Lasting Relationships

سرفصل های دوره

In an era marked by global shifts in consumer behavior, the landscape of brand-consumer relationships has undergone a significant transformation. Customers today not only look at rational factors like product price and quality, but also constantly evaluate whether a company is able to deliver on—and keep—its promises. This course shares insights, strategies, and real-world case studies on how to develop and sustain a well-respected organization that inspires long-term customer trust. Join customer experience expert Ilenia Vidili as she provides techniques for earning, preserving, and restoring customer trust, as well as creating meaningful customer relationships, resulting in higher profitability.


01 - Introduction
  • 01 - Making and keeping your companys promises

  • 02 - 1. Becoming a Trustworthy Business
  • 01 - Exploring the definition of customer trust
  • 02 - Addressing the trust deficit
  • 03 - Examining how customer trust differs across industries
  • 04 - Earning trust for business growth

  • 03 - 2. Reliability and Competence Hard Drivers to Win Customer Trust
  • 01 - Earning customer trust through competence
  • 02 - Exploring real-world examples to win trust through competence
  • 03 - Earning customer trust through reliability
  • 04 - Exploring real-world examples to win trust through reliability

  • 04 - 3. Integrity and Empathy Soft Drivers to Win Customer Trust
  • 01 - Earning customer trust through integrity
  • 02 - Exploring real-world examples to win trust through integrity
  • 03 - Earning customer trust through empathy
  • 04 - Exploring real-world examples to win trust through empathy

  • 05 - 4. Maintain Trust with Technology and AI
  • 01 - Customer data across the four trust drivers
  • 02 - What makes AI trustworthy
  • 03 - How businesses can restore trust with customers
  • 04 - How to apologize when things go wrong

  • 06 - Conclusion
  • 01 - Taking action toward earning trust with customers
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    تاریخ انتشار: 21 آذر 1403
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