Digital Marketing Foundations

سرفصل های دوره

Connecting with customers online

1 - Connecting with customers online

1 - Connecting with customers online

2 - What is digital marketing

2 - The Dijital Marketing Framework

3 - The building blocks of digital marketing 11

4 - The marketing funnel 12

5 - The buyer journey 13

6 - Create a buyer journey map 14

3 - Digital Marketing Basics

7 - How to develop a marketing strategy 21

8 - How to identify your target market 22

9 - How to create your customer persona 23

10 - How to create your customer persona 24

11 - How to establish goals for digital marketing 25

12 - How to develop your digital marketing KPIs 26

13 - How to draft a one page marketing plan 27

4 - Digital Marketing Key Concepts

14 - Digital marketing Persuading with data 31

15 - How analytics work in digital marketing 32

16 - How to capture key insights in your digital marketing 33

5 - Digital Marketing Hub and Spokes

17 - How to outline your online marketing presence 41

18 - How to decide on a marketing channel 42

19 - How to prioritize in marketing 43

20 - How to create powerful marketing messaging 44

21 - How to create lean messaging in marketing copy 45

6 - Digital Marketing with Your Website

22 - How to optimize your website 51

23 - How to use copywriting in your marketing 52

24 - How to build landing pages that convert 53

7 - Digital Marketing with Paid Channels

25 - Introduction to paid advertising 61

26 - How to identify the value of a customer 62

27 - How to budget for paid marketing 63

28 - How to create your first paid campaign 64

8 - Digital Marketing with Social Media

29 - Social media marketing First steps 71

30 - How to decide on a social media platform 72

31 - How to build and leverage followers 73

9 - Digital Marketing with Email

32 - The power of email marketing 81

33 - How to develop an email marketing plan 82

34 - How to measure the success of email 83

35 - How to launch successful campaigns Email tools 84

10 - Marketing Analytics Skills

36 - How to decide what to track in marketing 91

37 - How to generate reports for marketing analytics 92

38 - How to continually build digital marketing 93

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تولید کننده: Udemy-Training