Digital Marketing Foundation | CDMP Pathway Essentials

سرفصل های دوره

Upon successful completion, you will become a Certified Digital Marketing Associate | Digital Marketing Essentials!

1. The Digital Marketing Framework

1. Introduction

2. The Building Blocks for Digital Marketing

3. Marketing Funnels

4. Buyers Journey

5. Creating a buyer journey map

2. The Basics of Digital Marketing

1. Develop a Marketing Strategy

2. Defining Your Value Proposition

3. Identifying Your Target Market

4. Creating Customer Persona

5. Establishing Digital Marketing Goals

6. Developing Digital Marketing KPIs

7. Drafting a One Page Marketing Plan

3. Digital Marketing Key Concepts

1. Persuading with data

2. How Analytics Work

3. Capturing key insights

4. Hub and Spokes of Digital Marketing

1. Outlining Your Online Marketing

2. Decide on a Marketing Channel

3. Prioritizing in Marketing

4. Creating Powerful Marketing Messaging

5. Creating Lean Messaging in Marketing Copy

5. Digital Marketing with Your Website

1. Optimize your Website

2. Using Copywriting in your Marketing

3. Building Landing Pages that Convert

6. Digital Marketing with Paid Channels

1. Introduction to Paid Advertising

2. Identify the Value of a Customer

3. Budget for Paid Marketing

4. Create your First Paid Campaign

7. Digital Marketing with Social Media

1. Social Media Marketing First Steps

2. Deciding on a Social Media Platform

3. How to build and leverage followers

8. Digital Marketing & Email

1. The power of email marketing

2. Develop an email Marketing Plan

3. How to Measure the Success of email

4. How to Launch Successful Campaigns email Tools

9. Marketing Analytics Skills

1. Deciding What to Track in Marketing Analytics

2. Generating Reports for Marketing Analytics

3. Bonus Lecture.html

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تولید کننده: Udemy-Training