Digital Marketing & Advertising Masterclass – 87+ Lectures

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Join over 50,000 students who have built and grown their businesses and career with this HUGE masterclass

1 - Welcome to the Digital Advertising & Marketing Masterclass

1 - Introduction

2 - Digital Advertising & Marketing 101

2 - Introduction and Welcome to The Course

3 - Part 1 The IAB Banner Ads Video Ads and Rich Media

4 - Part 2 Custom Skins Social Media Audio Ads and Search

3 - The Digital Advertising Ecosystem

5 - Digital Ecosystem Part 1 Publisher Direct Exchanges Networks DSPs & ATDs

6 - How DSPs SSPs Exchanges Networks and Publishers all work together

4 - Buying the Ads

7 - Buying Digital Ads How to buy digital ads price ranges process and more

5 - Ad Targeting

8 - Ad Targeting Contextual Behavioral Demographic Geographic and more

6 - Take a short quiz to test your knowledge

7 - Ad Serving

9 - What is an ad server Doubleclick DFP DFA third party ad servers etc

10 - Illustration of how ad servers work

8 - Reporting

11 - Digital Advertising Reporting Overview Impressions Clicks CTR CPC & more

9 - Digital Advertising & Marketing 101 Review

12 - Digital Advertising & Marketing 101 Review

10 - Digital Advertising & Marketing 201

13 - Welcome to Digital Advertising & Marketing 201

11 - Programmatic Advertising Real Time Bidding and the automated buying process

14 - Programmatic Advertising Explained Intermediate Digital Marketing Skillset

15 - RTB Explained Intermediate Digital Marketing Skillset

12 - Waterfalls & Header Bidding What they are & how they are changing advertising

16 - Traditional Waterfalls Advance Level Digital Marketing Skillset

17 - Header Bidding How publishers increase revenue from their ad inventory

18 - Header Bidding in Mobile Advance Level Digital Marketing Skillset Publishers

13 - Mobile SDKs & Trends Mobile Marketing is big business Learn how it works

19 - SDKs Mobile marketing musthaves

20 - Mobile Trends Understand the grow of mobile in digital marketing efforts

14 - Verification & Viewability

21 - Ad Verification MOATIASDouble Verify and other adtech platforms

22 - Bots & Fraud Identify and prevent fraud in digital marketing and advertising

23 - Ad Viewability How to identify when a real human sees your ad

24 - Adstxt A new way to Identify and Prevent Fraud

15 - Data Collection & Use

25 - Types of Data Advertisers Collect GoogleAmazonFacebook & others

26 - Laws & Privacy Concerns Around Data

27 - Data Management Platforms & How Advertisers Use Them

16 - The Future

28 - Googles EBDA & Amazons TAM The future of digital advertising & marketing

17 - Digital 201 Review

29 - Digital 201 Review

18 - Digital Advertising & Marketing 301

30 - Welcome to Digital Advertising & Marketing 301

19 - Location Targeting IP Wifi Cell Tower GPS and how to detect fraudulent data

31 - Location Targeting Part 1 How it works IP Wifi & Cell Tower Targeting

32 - Location Targeting Part 2 GPS Targeting How to Find LatLongs on Google

33 - Location Targeting Part 3 Location Tech Companies & Fraud DetectionPrevention

20 - Beacons Beacon Target in Digital Marketing Super Targeted Location Data

34 - Beacons Beacon Target in Digital Marketing Super Targeted Location Data

21 - Retargeting Retargeting in Digital Marketing & Live Examples

35 - Retargeting How Advertisers run Digital Retargeting Advertising Campaigns

22 - Bid Requests & CPM Breakdown

36 - Bid RequestBid Response The RTB buying process explained

37 - Cost Break Down How is a Final CPM Calculated

23 - Research Publisher Competitor Spend Trends and Social Media Listening

38 - Research Introduction & Publisher Research Comscore Quantcast Kantar & more

39 - Research Competitor & Spend information find where competitors are spending

40 - Research Trends eMarketer Google Keywords AdWeekAdAgeDigiday

24 - Platform Demos Running Facebook Ads DSP Use SSP Use & more

41 - Setting a Facebook Brand Page to use for Facebook Ad Campaign

42 - Social Media Marketing Creating a paid Facebook Advertising Campaign

43 - DSP Demo Part 1 Setting up a campaign in a Demand Side Platform

44 - DSP Demo Part 2 Uploading Creative & Custom Audiences

45 - SSP Demo Part 1 How to work with an SSP and Getting Setup

46 - SSP Demo Part 2 Setting up a Mediation Group in Googles AdMob

47 - Mobile Banner Ad Best Practices A Quick Guide from AdMob

25 - Contract Negotiations Whos Involved in the Process and T&Cs

48 - Contract Negotiations How to Review and Execute a digital media IO

26 - AdBlocking This history of AdBlocking Trends and Industry Response

49 - AdBlocking This history of AdBlocking Trends and Industry Response

27 - Social Listening

50 - Social Listening Part 1 How to find out what people say about your brand

51 - Social Listening Part 2 PostCampaign Results & Social Media War Rooms

28 - Interviews with Industry Experts

52 - Interview Setup What to expect from our industry experts

53 - Kat Earls Industry Insights Lead at Google Former Head of Strategy JWTSF

29 - Introduction to Programmatic Advertising

54 - Welcome to Programmatic Advertising Digital Marketing in Todays World

55 - High level what is programmatic advertising and what are the advantages

30 - Digital Marketing Introduction Programmatic Advertising

56 - Digital Marketing Introduction Qualifying Media and Ad Standards

57 - How it Works A walkthrough of the programmatic process

58 - The Programmatic Process In Action Walking Through the Process

59 - Data Enhanced Ad Buys Using DMPs to Make More Informed Buying Decisions

31 - Programmatic vs RTB Defining RTB and Programmatic

60 - Programmatic vs RTB They are not one in the same so what are they

61 - Reporting Go beyond Impressions and Clicks and Discover Response Win & Fill

62 - Setting Pricing in a Programmatic Environment

32 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions

63 - Auctions An Introduction to First & Second Price Auctions in Digital Marketing

64 - Review Header Bidding & Waterfalls

33 - Programmatic Advertising Review

65 - Programmatic Advertising Glossary.html

65 - Programmatic-Advertising-Glossary.pdf

66 - AdCoach-Programmatic-Guide.pdf

66 - Programmatic Advertising Guide DOWNLOAD.html

67 - Programmatic Advertising Review

34 - How to Sell Digital Ads Introduction

68 - Introduction What were going to cover in this course

35 - Media Trends Review changing consumer spending trends

69 - Review changing consumer and ad spending trends

36 - Defining Digital Media Review each media type and their Pros and Cons

70 - Define Digital Media Part I Social & Display

71 - Define Digital Media Part II Video Search and OTT

37 - Awareness vs Direct Response How to identify the type of campaign your client

72 - Awareness vs Direct Response How to identify the type of campaign your client

38 - Targeting Options How can we find our audience in a digital setting

73 - Targeting Options Behavioral Contextual Demographic and Location

39 - Data Platforms Companies that collect and sell targeting data

74 - Data Platforms Companies that collect and sell targeting data

40 - KPIs & Success Metrics How should we define success for each campaign

75 - KPIs & Success Metrics How should we define success for each campaign

76 - Pick which KPIs would be best for each situation

41 - Pricing Models How to buy and sell digital ads

77 - Pricing Models How to buy and sell digital ads

42 - Benchmarks & Building a Proposal

78 - Performance Benchmarks Review benchmarks for different ad types

79 - Building a Proposal Use known information to build a digital proposal

80 - Download Media Plan.html

80 - Mobile-Proposal-Template.xlsx

43 - Finding Clients Who can benefit from digital advertising

81 - Finding Clients Who can benefit from digital advertising

44 - Client Conversations

82 - Starting a Conversation Three questions that you can use to build a plan

83 - Common Client Q&As What to expect and how to answer client concerns

45 - Expanding Your Reach Get those first clients to increase reach and spend

84 - Expanding Your Reach Get those first clients to increase reach and spend

85 - Going Pro Finding White Labeled Reseller Solutions

46 - Finding a Digital Product Solution

86 - SelfServe Platforms executing campaigns with selfserve platforms

87 - Going Pro Finding White Labeled Reseller Solutions

47 - Thank You and Congratulations

88 - Thank You & Course Review

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تولید کننده: Udemy-Training