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دسته بندی دوره ها

Designing Growth Strategies

سرفصل های دوره

Companies need to grow in order to attract and retain top talent, sustain competitive advantage, and create shareholder value. Drawing on his years of experience serving on the boards of several high-growth technology ventures as well as consulting for companies like GE, IBM, and Walmart, University of Maryland Professor Anil Gupta addresses why businesses need to grow to survive and explains why profitable growth is hard. Using a number of examples and mini-case studies, he outlines a framework for identifying high-potential growth opportunities, for assessing and choosing among them, and for implementing the chosen growth strategy. He also discusses the organizational and leadership requirements for creating a high-growth company.


01 - Introduction
  • 01 - Key ideas to design growth strategies

  • 02 - 1. Sustainable Growth
  • 01 - The growth imperative
  • 02 - Why profitable growth is hard
  • 03 - Disaggregating and reaggregating

  • 03 - 2. Identifying Growth Opportunities
  • 01 - Identifying high-potential opportunities
  • 02 - Creating new offerings for existing customers
  • 03 - Finding new customers for existing offerings
  • 04 - Creating new offerings for new customers
  • 05 - Using assessment screens to choose the best opportunity

  • 04 - 3. Realizing the Growth Opportunity
  • 01 - Assembling the right capabilities
  • 02 - Deciding to go alone or partner
  • 03 - Growing through acquisitions

  • 05 - 4. Organizing for Growth
  • 01 - Cultivating a culture for growth
  • 02 - Leading for growth

  • 06 - Conclusion
  • 01 - Growing Amazon An evolutionary journey
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