Customer Research & Data-Driven Decision Making

سرفصل های دوره

Product Owner Academy II: learning about customers, understanding statistics and applying scientific methods to testing

1 - Introduction

1 - About this course and Product Owner Academy

2 - Resources and tools you will need

2 - miro board to copy.zip

3 - How to make the most out of this course

3 - linkedin.zip

2 - Who are your customers

4 - About this section

5 - Importance of knowing your customers

5 - kickstarter.zip

6 - Quantitative research

6 - google keyword planner.zip

6 - semrush.zip

6 - ubersuggest.zip

6 - wikipedia.zip

7 - ACTIVITY research for a new business idea

8 - Segmentation narrowing down your focus

9 - Review your product vision

10 - Section wrapup

3 - Getting to REALLY know your customers

11 - About this section

12 - Qualitative research

13 - How to conduct interviews to get the information you need

14 - ACTIVITY Preparing for an interview

15 - Why do we need customer persona

16 - ACTIVITY build a customer persona

17 - What is customer journey and why do we need it

18 - ACTIVITY Develop a customer journey

19 - Section wrapup

4 - Applying statistics and making datadriven decisions

20 - About this section

21 - Statistics population means and proportions

22 - Confidence intervals and margin of error

23 - Normal distribution and Central Limit Theory

24 - Empirical rule

25 - Mean or proportion

26 - ACTIVITY Calculating confidence intervals

27 - Null hypothesis and alternative hypothesis

28 - Set up criteria for decision

29 - Sampling like a pro

30 - Common mistakes

31 - Section wrapup

5 - Usability testing and user testing

32 - About this section

33 - MVP vs prototype

34 - ACTIVITY build MVP

35 - Usability testing common approaches pros and cons

35 - monkey children experiment.zip

36 - User testing or usability testing

37 - ACTIVITY Design an AB test

38 - Section wrapup

6 - Final notes

39 - Whats next

40 - BONUS

40 - agile apothecary website.zip

40 - book a free consultation with me limited time offer.zip

40 - linkedin.zip

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تولید کننده: Udemy-Training