Cross-Cultural Communication for B2B Marketing Executives

سرفصل های دوره

Is your B2B marketing strategy equipped for cross-cultural success? In this course, Elaine Lai Wright shares strategies for effective global communication. Explore how cultural differences impact business interactions and learn to adapt your style to resonate with international clients. From understanding cultural dimensions to mastering negotiations, you'll gain the skills needed to build and maintain strong relationships in the global market.

01 - Introduction

01 - Achieve B2B marketing success through cross-cultural communication

02 - 1. Understanding Cultural Differences

01 - Analyze cultural dimensions and their impact

02 - Differentiate between cultural communication styles

03 - Consider your prospects target market and culture

03 - 2. Adapting Communication Styles

01 - Tailor your message to different cultures

02 - Overcome language barriers

04 - 3. Preparing for Cross-Cultural Negotiations

01 - Conduct adequate cultural research

02 - Implement culturally responsive negotiation tactics

05 - 4. Building Strong Cross-Cultural Relationships

01 - Build trust and rapport

02 - Foster long-term business relationships

03 - Common pitfalls and how to avoid them

06 - Conclusion

01 - Navigate global B2B markets effectively

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تولید کننده: LinkedIn Learning (Lynda)