Create a Brand Strategy

سرفصل های دوره

Defining your distinctive brand strategy

1 - Frame Your Brand Strategy Starting with Customer and Market Research

1 - Defining your distinctive brand strategy

2 - 1 1 How to build your strategy A customer researc

3 - 12 Forming a strategy through strong customer int

4 - 13 Leveraging customer research to develop a cust

2 - Develop Yoru Brand Promise Building a Unique Position

5 - 21 Discovering your unique brand value to build a

6 - 22 Creating a customer benefit ladder Deliver con

7 - 23 Bringing it together Write your brand position

3 - Define Your Brand Character Articulating Brand Value

8 - 31 Identifying your brand character Select an arc

9 - 32 Describing your brand character Hone brand per

10 - 33 Fleshing out your brand Define brand edges

4 - 4 Bolum Activate Your Brand Strategy Connecting with Customer

11 - 41 Tailoring the customer journey Nurture down th

12 - 42 Planning creative Write creative briefs to exe

13 - 43 Evaluating creative A framework to assess your

5 - Refine Your Brand Strategy influencing the Customer Experience

14 - 51 Using the four Ps framework to refine your bra

15 - 52 Using the start stop and continue framework

16 - 53 Its time to create your brand strategy

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تولید کننده: Udemy-Training