Content Marketing: Content Ideas for Your Editorial Calendar

سرفصل های دوره

Marketers, creators, and brands often struggle to identify successful content ideas. Which ideas will stick? Which will have the biggest impact? Which will drive engagement from your followers in the long term? In this course, content marketing expert Ross Simmonds shares over 30 compelling ideas for creating new content—just like a full monthly calendar to help build your audience and brand.

Get a fresh take on generating branded assets that are truly worth your time and effort. Explore different types of content, best practices for marketing campaigns, asset formatting options, and much more. Along the way, Ross shows you how to deploy successful marketing strategies on your campaigns, including everything from surveys, infographics, and blogs, to presentations, case studies, webinars, social media, and beyond.

01 - Introduction

01 - Content ideas to inspire your content plan

02 - How to create and fill a successful content calendar

02 - 1. Exploring Types of Content for Your Content Marketing

01 - Exploring types of content for your brand marketing

02 - Educational content for your content marketing

03 - Empowering content for your content marketing

04 - Entertaining content for your content marketing

05 - Engaging content for your content marketing

03 - 2. Exploring Formats for Your Content Marketing Assets

01 - Written content for your content marketing

02 - Audio content for your content marketing

03 - Video content for your content marketing

04 - Image content for your content marketing

04 - 3. Exploring Content Ideas for Your Content Marketing Campaigns

01 - Third-party data-driven research Content marketing ideas

02 - Survey-related research Content marketing ideas

03 - Infographic Content marketing ideas

04 - Long-form blog post Content marketing ideas

05 - Presentations Content marketing ideas

06 - White papers Content marketing ideas

07 - Case studies Content marketing ideas

08 - Expert interviews Content marketing ideas

09 - Live videos Content marketing ideas

10 - Webinars Content marketing ideas

11 - Twitter threads Content marketing ideas

12 - LinkedIn carousels Content marketing ideas

13 - Video stories Content marketing ideas

14 - Native video content Content marketing ideas

15 - Quizzes Content marketing ideas

16 - Ask me anything (AMA) campaigns Content marketing ideas

17 - Challenges Content marketing ideas

18 - Celebrate customers Content marketing ideas

19 - Behind-the-scenes Content marketing ideas

20 - Milestone announcement Content marketing ideas

21 - Curate a playlist Content marketing ideas

22 - Curate your best content Content marketing ideas

23 - Reactive content Content marketing ideas

24 - Inspire user-generated content Content marketing ideas

25 - Listicles Content marketing ideas

26 - Teasers Content marketing ideas

27 - Podcasts Content marketing ideas

28 - Comparisons Content marketing ideas

29 - Calculators Content marketing ideas

30 - Definitions Content marketing ideas

31 - Opinions Content marketing ideas

32 - Culture Content marketing ideas

33 - Transparent content Content marketing ideas

34 - Demos Content marketing ideas

35 - Worksheets Content marketing ideas

36 - Cheat sheets Content marketing ideas

37 - Templates Content marketing ideas

05 - Conclusion

01 - How to continue building successful content marketing assets

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تولید کننده: LinkedIn Learning (Lynda)