Consumer Behavior Analytics for Marketing

In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—shows you how to leverage consumer data to enhance your marketing strategies and engage customers effectively. Discover the power of demographic, psychographic, and behavioral data in tailoring your marketing efforts. Learn to create personalized campaigns, manage customer data ethically, and comply with global privacy regulations. Find out how to implement a data-driven customer journey mapping and use remarketing to re-engage potential customers. Understand the value of creating a data ethics statement to ensure responsible data use within your organization. Benefit from industry insights, practical examples, and actionable steps to optimize your marketing efforts. By the end of this course, you'll be equipped to build trust with your customers and achieve sustainable growth through data-driven marketing strategies.