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دسته بندی
دسته بندی

Building a Superstar Brand

24,900 تومان
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ویدئو معرفی این محصول

Ever wondered what it takes to create your own brand and become a superstar along the way? Explore the value of storytelling, vision, and commitment in this course with World Wrestling Entertainment (WWE) chief brand officer Stephanie McMahon, as she shows you how to lead by example and leave a legacy in your wake. Learn key lessons from Stephanie’s hard-earned experiences and colorful tales of growing up in an entrepreneurial culture. The course shares valuable lessons on how to scale superstar partnerships, create a rich DEI culture, and build powerful fan relationships. Discover proven leadership strategies and tips that you can apply to your own venture or job. Throughout the course, Stephanie looks back on the sacrifices her parents made back when they were first promoting the WWE, growing it from nothing to superpower status, and inspiring millions around the world.

Note: This course was created by genconnectU. We are pleased to host this training in our library.


01 - Introduction
  • 01 - Building a superstar brand

  • 02 - 1. What Makes a Superstar Brand
  • 01 - Driving a superstar brand
  • 02 - Creating connections with a superstar brand
  • 03 - Every detail matters in super brand marketing
  • 04 - Never give up when building your Super Bowl
  • 05 - Your personal superstar brand

  • 03 - 2. Building a Brand from the Grass Roots
  • 01 - The value of a long-term vision
  • 02 - Betting on yourself to build a brand
  • 03 - The shared passion of a family business
  • 04 - Early days and lessons

  • 04 - 3. Super Scaling Your Audience
  • 01 - Be platform agnostic
  • 02 - Impactful connections
  • 03 - Listen to your audience
  • 04 - Testing through live audiences
  • 05 - Ask your consumers what they want

  • 05 - 4. Super Brand Identity
  • 01 - The voice of the brand
  • 02 - Stay ahead of the curve
  • 03 - Talk to your consumers in person

  • 06 - 5. Superstar Storytelling
  • 01 - The core and engine of the brand
  • 02 - Storytelling that matters
  • 03 - Be true to your brand Making hard decisions

  • 07 - 6. Superpower Partnerships
  • 01 - Partnerships to shift brand perception
  • 02 - Shared values align partnerships
  • 03 - Partnering for scale

  • 08 - 7. DEI and the Power of the Fan
  • 01 - The birth of the female superstars
  • 02 - The business of women in sports
  • 03 - Celebrating diverse audiences

  • 09 - 8. Lessons in Leadership
  • 01 - Leading by example
  • 02 - Dont take it personally!
  • 03 - Take the ball and run with it
  • 04 - Know your superpower!
  • 05 - The power of vulnerability

  • 10 - 9. The Superpower of Giving Back
  • 01 - Pillars that drive change
  • 02 - Smiles that give back
  • 03 - The superpower of generosity
  • 04 - Closing advice from the heart