Branding Foundations

Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition. Whether you have an existing brand or you’re starting a new one from scratch, this course provides the basics you need to build brand equity. Learn best practices from brand expert Flavilla Fongang, as she shows you how to: create a distinctive brand; structure your brand offering; create your brand's visual identity; and attract and build your audience.