Branding Foundations

سرفصل های دوره

Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition. Whether you have an existing brand or you’re starting a new one from scratch, this course provides the basics you need to build brand equity. Learn best practices from brand expert Flavilla Fongang, as she shows you how to: create a distinctive brand; structure your brand offering; create your brand's visual identity; and attract and build your audience.

01 - Introduction

01 - Growing your business through strong branding

02 - 1. How to Create a Distinctive Brand

01 - Developing your brand DNA

02 - Creating your brand purpose, vision, and mission

03 - Distinguishing your brand from the competition

04 - Building an engaging brand voice and experience

03 - 2. How to Structure Your Brand Offering

01 - Leveraging neuromarketing in your brand

02 - Maximizing your prospects basket value

03 - Pricing effectively to maximize transaction value

04 - 3. How to Create Your Brands Visual Identity

01 - Designing a strong brand identity

02 - Selecting the right brand colors for attraction

05 - 4. How to Attract and Build Your Audience

01 - Creating interest in your brand

02 - Growing your prospect database

06 - Conclusion

01 - Continually focusing on brand growth

45,900 تومان

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تولید کننده: LinkedIn Learning (Lynda)