B2B Go-to-Market Strategy: How to Transform Your Business

سرفصل های دوره

In order to grow, your B2B business needs an actionable go-to-market (GTM) process. This course with B2B go-to-market expert Sangram Vajre offers you exactly that: a practical B2B GTM playbook for your go-to-market process that will help you align your teams with a common goal: efficient growth. Sangram shows you the nuts and bolts of building a strong GTM strategy, including: how to position GTM as an actual product within your organization, how to justify the role of RevOps for GTM, and how to smartly identify opportunities to scale your business for efficient growth.

01 - Introduction

01 - How to build your go-to-market process

02 - 1. Mapping a B2B Go-to-Market Process

01 - Navigating GTM as a process

02 - Helping your CEO make better GTM decisions

03 - Defining your niche in B2B GTM

04 - Justifying the role of RevOps for GTM

05 - Valuing customer retention in your GTM model

06 - Mapping GTM strategy to the customer buying experience

07 - Elevating customer voice in your GTM strategy

08 - Aligning stakeholders in your GTM strategy

03 - 2. Using a B2B Go-to-Market Strategy for Growth

01 - Using a GTM growth framework for your B2B business

02 - Identifying your ideal customer profile (ICP)

03 - How to operate your business more effectively

04 - Getting ready to scale your B2B business

05 - Finding the best path to grow your B2B business

04 - Conclusion

01 - Refining your GTM strategy

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تولید کننده: LinkedIn Learning (Lynda)