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Avoiding Legal Hot Spots: Five Legal Tips for Social Media Managers

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Whether you are a social media manager, an influencer, or a business owner, if you leverage social media on a regular basis, there are legal issues that come up repeatedly. These legal hot spots are not difficult to understand, but they have the potential to cripple a company that doesn’t follow some basic steps. In this course, Kayla Jimenez explains the basics of avoiding intellectual property (IP) infringement, as well as how public domain and fair use can protect you. Find out how celebrities can (and can’t) be used in social media and how to ensure that you have proper model releases. Learn how to protect your content with trademarks, copyrights, license agreements, and more. Plus, go over how to spot and avoid false advertising. With so much effort going into social media, this course provides needed knowledge for anyone in a business organization who posts to social media, runs digital ads, or publishes web content.

This course was created by EverCourse. We are pleased to host this training in our library.


01 - Introduction
  • 01 - Overview

  • 02 - 1. Social Media Legal Hot Spot 1 Common Questions about Using Content
  • 01 - Can you post another persons content
  • 02 - What is the public domain and can it protect you from infringement
  • 03 - Whats a copyright troll
  • 04 - Do good intentions save you from copyright liability
  • 05 - Can you post a photo of yourself
  • 06 - Do you need permission from the person in an image to use the image
  • 07 - What is fair use

  • 03 - 2. Social Media Legal Hot Spot 2 Copyright Assignments and Licensing
  • 01 - Who owns a copyright
  • 02 - Copyright assignments and licensing How are they done legally

  • 04 - 3. Social Media Legal Hot Spot 3 The Model Release
  • 01 - Whats the definition of a model
  • 02 - Why do you need a release
  • 03 - Whats a model release

  • 05 - 4. Social Media Legal Hot Spot 4 Trademarks
  • 01 - What is a trademark
  • 02 - Types of use thatll get you in trouble
  • 03 - Types of use that may be allowed

  • 06 - 5. Social Media Legal Hot Spot 5 Protecting Your Content
  • 01 - Copyright protection
  • 02 - Trademark protection
  • 03 - License agreements
  • 04 - Notice and takedowns, and cease and desist letters

  • 07 - 6. Bonus Social Media Legal Hot Spot False Advertising
  • 01 - False advertising What is it and how can you avoid it

  • 08 - Conclusion
  • 01 - Pulling it all together
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