Account Based Marketing (ABM) 2023 – B2B Marketing Strategy

سرفصل های دوره

ABM is upcoming new Marketing Strategy instead of lead generation used by both B2B Sales & Marketing teams

1 - Introduction

1 - About the Course

2 - Objective and Outcome

3 - What is Account Based Marketing and its definition

4 - ABM-READINESS-JUSTSEOTHINGS.pdf

4 - Do you really need ABM

a.zip

2 - Getting Started With ABM

5 - ABM vs Demand Generation

6 - ABM Terminologies

7 - Types of ABM

8 - What are the benefits of ABM Best Marketing Strategy

9 - Getting Started with ABM

3 - Sales and Marketing Alignment

10 - Key to Success

11 - How does alignment work

12 - Setting Measurable Goals

4 - Target Account Selection

13 - Account Selection

14 - ICP

14 - ICP-worksheet-Justseothings.pdf

15 - Setting the Accounts on FIRE

16 - Selecting the Target Accounts

17 - Fit-score.pdf

17 - Segmenting the Target Accounts

18 - Develop Account Insights

19 - How to Build a Real List

5 - Marketing Programs Part 1

20 - Campaign-Planning.pdf

20 - Generating the Relevant Content

21 - Attracting and Engaging in ABM

22 - Omnichannel Campaigns

23 - Convert and Expand

24 - Media Based Advertising vs Account Based Advertising

25 - ABM Content

26 - Understanding Pain Points

27 - Copywriting Basics

6 - Marketing Programs Part 2

28 - ABM Advertising Platform Tool

29 - ABM and Search Engine

30 - Tools for your SEO.html

31 - Custom Audience Advertising

31 - Google-Customer-Match-Upload-Template-Contact-Information.csv

31 - google customer match policy.zip

32 - Tracking accounts and Contacts on your website

7 - Measurement

33 - What is Measurement in ABM

34 - Measurement Metrics

35 - Reporting to Board

36 - Reporting Tool

8 - ABM Technology

37 - What is ABM Technology and what are technologies you need it

38 - ABM Technology Features Checklist.html

39 - One Super tool for your ABM Hubspot

40 - 6 Reasons Why Hubspot is Perfect for Your ABM Strategy

41 - Utilising the Free features of Hubspot

9 - Account Based Selling

42 - Account Based Selling Introduction

43 - LinkedIn Sales Navigator

44 - Social Media Scheduler

45 - Sales Engagement Platform

10 - Piloting ABM

46 - ABM Maturity

47 - Limitations of ABM

48 - Example Simple ABM Flowchart

48 - Flowchart.pdf

49 - Implementing ABM

50 - ABM-tools.pdf

50 - List of tools for your Successful ABM Journey Bonus Lecture.html

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تولید کننده: Udemy-Training