A Scientific Approach to Setting Your Prices

Setting the right price can make or break a business, and this course equips you with scientific methods to find your optimal pricing point. Learn how to boost profits by experimenting with small pricing changes, analyzing customer behavior, and understanding common pricing psychology. Discover how to avoid loss-making products, overcome fears about pricing too high, and strategically navigate price negotiations. From beginner tactics to advanced techniques like dynamic pricing and decoy pricing, each module is packed with actionable insights. Check out this course if you’re looking to master the art and science of pricing, and gain the confidence to set prices that attract loyal customers, maximize margins, and sustain long-term business growth.

This course was created by Chris Croft and CRFT Productions. We are pleased to host this training in our library.