Marketing on Facebook

Facebook offers an unparalleled opportunity to grow your business. With over two billion daily active users, the platform allows you to find and directly market to potential customers, using a wide variety of tools, anytime, from anywhere in the world. In this course, marketing instructor Megan Adams guides you through how to start leveraging Facebook to establish your brand presence and expand your reach.

Learn how to optimize your page for visibility, build your audience, and create content that resonates, crafting and sharing it with your followers as you grow. Along the way, Megan offers insider tips for utilizing key features like events, stories, and Facebook Live, as well as how gathering actionable metrics and insights can help refine your strategy for long-term growth. By the end of this course, you’ll be prepared to develop a foundational Facebook presence to increase awareness, drive sales, and catapult your business growth.