Cultivating Cross-Functional Partnerships: Internal Marketing Strategies

Increase your employee engagement and productivity rates by enhancing your internal communication practices. In this course, India Lott, a senior marketing executive with over 15 years of experience in digital marketing across B2C and B2B sectors, brings a wealth of knowledge in developing internal communication strategies. First, India will share the foundations of internal communication. Next, she will explore techniques for forging cross-functional partnerships and applying internal marketing tactics. Then, India will provide methods for assessing the impact of your internal marketing strategy efforts. After completing this course, you'll be able to implement collaborative processes, align communication with organizational goals, and engage key stakeholders to foster transparency and teamwork.