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Measure What Matters: Succeeding with Objectives and Key Results (OKRs)

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Join Kleiner Perkins chair John Doerr, the author of Measure What Matters, and technical advisor Ryan Panchadsaram as they show you how to successfully leverage the power of objectives and key results (OKRs). Learn to achieve ambitious goals by clearly defining meaningful OKRs, aligning strategy with execution, managing an OKR cycle, and tracking progress through effective teamwork. Along the way, gather insights based on real-world examples from industry leaders to improve your operating excellence and fuel future growth.

This course was created by John Doerr, Ryan Panchadsaram, chief storyteller Lisa Shufro, and the WhatMatters.com team. We are pleased to host this training in our library.


01 - Introduction
  • 01 - Welcome

  • 02 - 1. Why OKRs
  • 01 - What are OKRs
  • 02 - OKRs The missing link between strategy and execution
  • 03 - OKRs guide your actions
  • 04 - Whats a good OKR
  • 05 - Five benefits of OKRs
  • 06 - OKRs for CEOs

  • 03 - 2. Writing Objectives
  • 01 - Are OKRs for my department
  • 02 - Write your first objective
  • 03 - Dont confuse KPIs with OKRs
  • 04 - Revenue OKRs Dos and donts
  • 05 - OKRs for nonprofits
  • 06 - Five tips to improve objectives

  • 04 - 3. Writing Key Results
  • 01 - What is a key result
  • 02 - Examples of key results
  • 03 - Committed and aspirational OKRs
  • 04 - OKRs for startups
  • 05 - Inputs, outputs, and outcomes
  • 06 - Three ways to improve your key results
  • 07 - Commit to your OKRs as a team
  • 08 - OKRs for government

  • 05 - 4. Managing a Successful OKR Cycle
  • 01 - Part one Top-down OKRs
  • 02 - Part two Operation Crush
  • 03 - Part three Bottom-up OKRs
  • 04 - Four different ways OKRs align
  • 05 - Pause for impact
  • 06 - Build your OKR team
  • 07 - The OKR cadence
  • 08 - The OKR cycle
  • 09 - Track your progress
  • 10 - Conversations, feedback, and recognition CFRs
  • 11 - Can you change an OKR
  • 12 - Ending the OKR cycle
  • 13 - Setting up for next cycle

  • 06 - Conclusion
  • 01 - Conclusion
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