Practical A/B Testing

سرفصل های دوره

A/B tests, when done correctly, can give you valuable insights into your data and transform your digital products. In this course, learn how to set up A/B tests with tech expert Oluchukwu Okpala. Join Oluchukwu as she explains the basics of A/B testing, its key benefits to digital projects, and its common applications. Learn how to set objectives and measurement indicators for your tests, define your control and treatment groups, and determine variables to test. Plus, find out about the proper ways to set up tests and assign participants and how to analyze and interpret the results of your testing. Finally, Oluchukwu explains some strategies for iterating and optimizing your tests.

01 - Intro

01 - Learning about practical AB testing

02 - 1. Introduction to AB Testing

01 - What is AB testing

02 - Benefits and importance of AB testing

03 - Real-world applications of AB testing

04 - Key concepts and terminology

03 - 2. Defining Objectives and Hypotheses

01 - Setting clear objectives and goals

02 - Setting clear and measurable key performance indicators (KPIs)

03 - Defining the control group and treatment group(s)

04 - 3. Implementing AB Testing

01 - Choosing a testing platform or tool

02 - Integrating testing tools with your webapp

03 - Creating the test groups

04 - Testing duration and collecting data

05 - 4. Analyzing and Interpreting Test Results

01 - Statistical analysis of AB test data

02 - Interpreting results and drawing conclusions

03 - Validating results and addressing limitations

06 - Conclusion

01 - Recap of AB test course setup process

02 - Reviewing key concepts and takeaways

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تولید کننده: LinkedIn Learning (Lynda)