Practical A/B Testing

A/B tests, when done correctly, can give you valuable insights into your data and transform your digital products. In this course, learn how to set up A/B tests with tech expert Oluchukwu Okpala. Join Oluchukwu as she explains the basics of A/B testing, its key benefits to digital projects, and its common applications. Learn how to set objectives and measurement indicators for your tests, define your control and treatment groups, and determine variables to test. Plus, find out about the proper ways to set up tests and assign participants and how to analyze and interpret the results of your testing. Finally, Oluchukwu explains some strategies for iterating and optimizing your tests.