Marketing: How to Use High-Impact Storytelling

It’s never been harder to get customers’ attention—and keep it. When you’re marketing your brand, you may be tempted to just spout key facts and figures that you think your audience will connect with, but some of the most impactful marketing comes in the form of story-based content. In this course, marketing storytelling expert Melanie Deziel shows you how to leverage storytelling in content to increase the impact of your marketing. Melanie outlines four key characteristics of high-impact content, and provides tangible ways to ensure that your content meets those standards. She explains how to tailor your marketing content to be more compelling, credible, valuable, and visible to your customers.