وب سایت تخصصی شرکت فرین
دسته بندی دوره ها

Marketing: How to Use High-Impact Storytelling

سرفصل های دوره

It’s never been harder to get customers’ attention—and keep it. When you’re marketing your brand, you may be tempted to just spout key facts and figures that you think your audience will connect with, but some of the most impactful marketing comes in the form of story-based content. In this course, marketing storytelling expert Melanie Deziel shows you how to leverage storytelling in content to increase the impact of your marketing. Melanie outlines four key characteristics of high-impact content, and provides tangible ways to ensure that your content meets those standards. She explains how to tailor your marketing content to be more compelling, credible, valuable, and visible to your customers.


01 - Introduction
  • 01 - Explore high-impact storytelling and why its important

  • 02 - 1. What Makes Content Compelling
  • 01 - Tell people-focused stories to be relatable
  • 02 - Leverage tension in your stories to make the customer care
  • 03 - Highlight benefits over features to increase relevance

  • 03 - 2. What Makes Content Credible
  • 01 - Cite outside sources in stories to increase credibility
  • 02 - Use data in stories to earn customer trust
  • 03 - Use testimonials to boost customer trust

  • 04 - 3. What Makes Content Valuable
  • 01 - Answer customer questions to provide assistance
  • 02 - Educate your customers to provide evergreen value
  • 03 - Explain processes to coach your customers

  • 05 - 4. What Makes Content Visible
  • 01 - Create content on a unique topic
  • 02 - Tell stories in a unique format
  • 03 - Ensure content is discoverable and accessible

  • 06 - Conclusion
  • 01 - Leverage high-impact storytelling in your marketing
  • 54,900 تومان
    بیش از یک محصول به صورت دانلودی میخواهید؟ محصول را به سبد خرید اضافه کنید.
    خرید دانلودی فوری

    در این روش نیاز به افزودن محصول به سبد خرید و تکمیل اطلاعات نیست و شما پس از وارد کردن ایمیل خود و طی کردن مراحل پرداخت لینک های دریافت محصولات را در ایمیل خود دریافت خواهید کرد.

    ایمیل شما:
    تولید کننده:
    مدرس:
    شناسه: 37462
    حجم: 92 مگابایت
    مدت زمان: 39 دقیقه
    تاریخ انتشار: 21 خرداد 1403
    طراحی سایت و خدمات سئو

    54,900 تومان
    افزودن به سبد خرید