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Sales Skills: 12 Common Mistakes to Avoid in Your Next Persuasive Presentation

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In this course, sales presentations expert Terri Sjodin identifies twelve common mistakes that may cost a sales professional the win, the deal, or the opportunity. Building your persuasive sales presentation skills starts with identifying potential areas for improvement, and in this course, Terri offers practical opportunities to reflect and consider where your presentation skills may need attention. Learn through the experiences of others and improve your presentations faster–before you walk into your next meeting or turn on a webcam for your next call.

The course is divided into three categories of presentation aspects: building your case, leveraging creativity, and honing your delivery. Each chapter explores a specific presentation mistake—why it happens, why it’s damaging, and one tip on how to correct it. These insights can help you course correct and save yourself time, increase your earning potential, reduce stress, and gain greater confidence for your future presentations.


01 - Introduction
  • 01 - Honing your sales presentation skills
  • 02 - About the research

  • 02 - 1. Build Your Case
  • 01 - Mistake #1 Winging it in your sales presentation
  • 02 - Mistake #2 Being more informative than persuasive
  • 03 - Mistake #3 Providing inadequate support material
  • 04 - Mistake #4 Failing to close the sale

  • 03 - 2. Leverage Creativity
  • 01 - Mistake #5 Misusing the allotted time
  • 02 - Mistake #6 Being boring in your sales presentation
  • 03 - Mistake #7 Relying too heavily on visual aids
  • 04 - Mistake #8 Failing to create a connection with listeners

  • 04 - 3. Perfect Your Delivery
  • 01 - Mistake #9 Distracting gestures and body language
  • 02 - Mistake #10 Dressing inappropriately or unprofessionally
  • 03 - Mistake #11 Running into technology or demo issues
  • 04 - Mistake #12 Failing to address verbal missteps

  • 05 - Conclusion
  • 01 - Next steps
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    تاریخ انتشار: 9 آبان 1402
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