Elevate Your Adobe Analytics Skills for Better Decision-Making

سرفصل های دوره

In this course, Adobe evangelist Eric Matisoff delivers a detailed dive into more advanced skills in leveraging the Adobe Analytics platform. See how to best use key tools and features, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Learn about the metrics that matter, how to find and apply dimensions, build segments, create complex calculated metrics, and improve your visualization skills. Join Eric to see how Adobe Analytics provides so much more value than just the basics, and grow your Adobe Analytics skills.

01 - Introduction

01 - Advancing your analyses in Adobe Analytics

02 - What you should already know about Adobe Analytics

03 - Accessing your Adobe Analytics demo data

02 - 1. Adobe Analytics Metrics that Matter

01 - Exploring core traffic metrics

02 - Defining Occurrences and Instances

03 - Bounces, single-page visits, and single access

04 - Navigating the standard commerce metrics

05 - Finding and understanding the time spent metrics

06 - Considering the value of time spent and their formats

07 - Identifying custom metrics that are unique to your company

03 - 2. Adobe Analytics Finding and Applying Dimensions

01 - Utilizing core traffic dimensions

02 - Applying marketing channel dimensions

03 - Assessing how marketing channel data is captured

04 - Focusing on visitor retention

05 - Assess visitors better based on geography and technology

06 - Using the automatically captured activity map data

07 - Using custom dimensions at your company

08 - Grasping None and Unspecified and using it to your advantage

04 - 3. Adobe Analytics Segmentation Advancing Your Skills

01 - Building quick segments

02 - Building segments from scratch

03 - Adding additional containers to a segment

04 - Applying segment container options

05 - Excluding and sequencing segment containers

05 - 4. Creating Complex Calculated Metrics in Adobe Analytics

01 - Building calculated metrics from scratch

02 - Adding segments and containers to a calculated metric

03 - Advancing your calculated metrics with key functions

06 - 5. Adobe Analytics Visualizations Leveling Up

01 - Using the table builder for faster, more complex tables

02 - Distributing your data with histograms

03 - Summarizing with combos and key metric summaries charts

04 - Overlapping segments in a Venn diagram

07 - Conclusion

01 - Further hone your skills with Adobe Analytics

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تولید کننده: LinkedIn Learning (Lynda)