Customer Experience Strategy: Build a Customer-Centric Culture

If you want employees to deliver a great customer experience, it’s important to build a customer-centric culture around them. In this course, learn how to build a culture focused on your customers, with LinkedIn customer experience expert Sam Stern. Sam shares the nuts and bolts of how to transform your business into one that's obsessed with customers and the customer experience. Sam shares his practical strategies, including how to: link your company culture to customer experiences; drive culture change; write a “why” statement for your culture transformation; gain executive support for culture transformation; and how to do a "bright spots" analysis to uncover existing customer-centric success stories.