HubSpot Marketing Strategy – Reach your goals with HubSpot!

سرفصل های دوره

Build an end-to-end Marketing Strategy using HubSpot tools - Turn website visitors into customers with HubSpot!

1. Intro - Build your Marketing Strategy with HubSpot

1. You need access to a HubSpot Professional plan for this course - free trial link.html

2. READ THIS BEFORE YOU START.html

3.1 Free trial sign up.html

3. What you can expect from this course

4. What is a Marketing funnel

5. What are the Marketing funnel stages

6. Which HubSpot tools are going to help us in each stage

7. Marketing funnel quiz.html

2. Attract potential customers with HubSpot (DISCOVERY stage)

1.1 HubSpots post.html

1.2 Search Engine Journal post.html

1. Attract customers with SEO - Do your SEO with HubSpot

2.1 MozBar.html

2. OPTIONAL - What do we mean by SEO keyword difficulty

3. SEO Assignment Lets select SEO keywords and build a topic cluster.html

4.1 One of the cluster posts.html

4.2 Pillar page link.html

4. Attract customers with SEO-optimized content in HubSpot

5.1 Guide to SEO & Content.html

5.2 Guide to technical SEO.html

5. OPTIONAL - Quick tips for your SEO & Content Strategy

6. CONTENT Assignment Create and optimize a blog post for your SEO topic cluster.html

7.1 Worksheet - Lets build your HubSpot Marketing Strategy.docx

7. WORKSHEET ACCESS - Please make a copy.html

8. WORKSHEET assignment Complete exercises 1 and 2 inside section 1.html

9. Attract customers with ads - Manage & monitor your ads in HubSpot

10. OPTIONAL - ADS Assignment Create an ad inside HubSpot.html

11. Attract customers with Social Media - Manage your Social channels inside HubSpot

12. SOCIAL MEDIA Assignment Create a Social Media post with HubSpot.html

13. WORKSHEET assignment - Complete exercises 3 and 4 inside section 1.html

3. Capture leads and build your email list inside HubSpot (INTEREST stage)

1. Capture leads with lead generation ads

2. Capture leads with HubSpot forms

3. FORMS Assignment - Lets create a HubSpot form!.html

4. Add your forms to HubSpot Landing Pages, Blog Posts and Website Pages

5. Which forms should every business have on their website.html

6. LANDING PAGE assignment - Let's add our form to a lead capture offer!.html

7. LEAD CAPTURE assignment - Lets test our form.html

8. OPTIONAL - Use chatbots as a lead capture tool

9. WORKSHEET assignment - Complete exercises 1 and 2 inside section 2.html

4. Segment your audience for targeted communication (CONSIDERATIONDECISION stages)

1. What are the two steps for turning your contacts into customers

2. LEAD SEGMENTATION (Attribution) Assignment.html

3.1 Persona resource.html

3. Identify your ideal customer - Lead segmentation based on Attributes

4. WORKSHEET assignment - Complete exercises 1 and 2 inside section 3.html

5. Identify behaviors that indicate interest - Lead segmentation based on Behavior

6. A few words on HubSpots Lifecycle Stage property.html

7. Check out my Lead Segmentation workflow examples {images}.html

8. OPTIONAL - Quick tips on Lead Segmentation

9. LEAD SEGMENTATION (Behavior) Assignment - part 1.html

10. LEAD SEGMENTATION (Behavior) assignment part 2.html

11. WORKSHEET ASSIGNMENT - Complete exercises 3 and 4 inside section 3.html

5. Nurture your leads to turn them into customers (CONSIDERATIONDECISION stages)

1. Move your leads down the sales funnel until they buy - Lead nurturing

2. Lead Nurturing workflow examples {images}.html

3. OPTIONAL - How do you make a sale inside HubSpot

4. LEAD NURTURING Assignment - part 1.html

5. LEAD NURTURING Assignment part 2.html

6. What if people skip stages.html

7. WORKSHEET ASSIGNMENT - Complete exercises 1 and 2 inside section 4.html

6. Keep your customers loyal and happy (RETENTION stage)

1. Keep your customers loyal and happy

2. RETENTION Assignment.html

3. WORKSHEET ASSIGNMENT - Complete exercise 1 inside section 5.html

7. Monitor your performance and improve your strategy with HubSpot Reporting

1. Monitor and track your Marketing performance with HubSpot Reporting

2. REPORTING Assignment.html

3. Lets make marketing decisions based on Reporting!.html

8. BONUS section

1. BONUS lecture.html

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