Understanding Customers Using Jobs To Be Done with David Duncan

سرفصل های دوره

01 - Introduction

01 - What jobs are your customers trying to get done

02 - 1. What Is Jobs To Be Done

01 - Why do customers make the choices they do

02 - JTBD A language, a method, a mindset

03 - 2. The Jobs To Be Done Language

01 - Defining customer jobs

02 - Looking through the jobs lens

03 - Cafe case study Discovering customer jobs

04 - Customer circumstances

05 - Getting to deep customer insights

06 - Current solutions, workarounds, and the real competition

07 - Quality from the customers perspective

08 - Help wanted signs

09 - What if your customer is an organization

10 - Building a complete picture of the customer

04 - 3. The Jobs To Be Done Method

01 - The Jobs To Be Done thought process

02 - Talking to customers in the wild

03 - How to interview a customer

05 - 4. The Jobs To Be Done Mindset

01 - Thinking customer-first

02 - Four customer-centric mindsets

06 - 5. Applying Jobs To Be Done

01 - Creating customer-centric strategies

02 - Creating customer-centric innovations

03 - Building customer-centric organizations with LinkedIns CPO Tomer Cohen

04 - Lessons learned from LinkedIns journey implementing jobs to be done

07 - Conclusion

01 - Jobs To Be Done as a way of life

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تولید کننده: LinkedIn Learning (Lynda)