Marketing Strategy for Entrepreneurs: How to Win Customers

سرفصل های دوره

Proven strategies for business owners, startup founders & entrepreneurs to increase sales and win customers - 2023 ver.

1 - Course Introduction

1 - Final-Video-1-Introduction-Slides.pdf

1 - Welcome To Marketing Strategy For Entrepreneurs

2 - Know Who Your Target Customers Are

2 - Common Customer Targeting Mistakes

2 - Final-Video-2.1-Common-Customer-Targeting-Mistakes.pdf

3 - Final-Video-2.2-Targeting-Strategy.pdf

3 - Targeting Strategy Find The Perfect Customers

3 - Target-Customer-Worksheet-Lecture-2.2.pdf

4 - Bowling Pin Strategy Win Customers Niche by Niche

4 - Bowling-Pin-Strategy-Worksheet-Lecture-2.3.pdf

4 - Final-Video-2.3-Bowing-Pin-Strategy.pdf

3 - Build a comprehensive profile of your target customers

5 - Final-Video-3.1-Jobs-to-be-done.pdf

5 - JTBD-Worksheet-Lecture-3.1.pdf

5 - What Jobs Do Your Customers Hire You For

6 - Customer-Profile-Canvas-Worksheet-Lecture-3.2.pdf

6 - Final-Video-3.2-Customers-Pains-and-Gains.pdf

6 - What Are Your Customers Pains and Gains

7 - Enriched-Customer-Profile-Canvas-Worksheet-Lecture-3.3.pdf

7 - Final-Video-3.3-Needs-and-Wants.pdf

7 - Prioritizing With Customers Needs and Wants

8 - Decision-Making-Stakeholders-Analysis-Worksheet-Lecture-3.4.pdf

8 - Final-Video-3.4-Players-in-Decision-Making-Process.pdf

8 - Knowing The Players In The DecisionMaking Process

4 - Win your customers by creating customer values

9 - Creating Customer Values

9 - Customer-Values-Map-Worksheet-Lecture-4.1.pdf

9 - Final-Video-4.1-Customer-Values.pdf

10 - Final-Video-4.2-Putting-Customer-centric-Marketing-to-Work.pdf

10 - Preferred-Marketing-Channels-Worksheet-Lecture-4.2.pdf

10 - Putting CustomerCentric Marketing to Work

5 - Conclusion

11 - Video-5.1-Wrapping-Up.pdf

11 - Wrapping Up

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تولید کننده: Udemy-Training