وب سایت تخصصی شرکت فرین
دسته بندی دوره ها

MBA -The Business fundamentals + 30 hrs of business concepts

سرفصل های دوره

+ 30 hrs , This MBA course is designed to enhance your Business knowledge & learn the foundation concepts of businesses


01 - PART 1 - Top Essential Business Concepts
  • 001 1 - What Are The Goals Of Business
  • 002 2 - Understanding Profit
  • 003 3 - Who Are Your Stakeholders
  • 004 4 - What Are Your Resources
  • 005 5 - Different Types Of Business Organizations
  • 006 6 - Designing With Cross-Functional Teams
  • 007 7 - Making Profit-Related Decisions During Development
  • 008 8 - Buying The Materials
  • 009 9 - Manufacturing And Quality Assurance
  • 010 10 - Transportation And Logistics
  • 011 11 - Knowing Your Market
  • 012 12 - Reaching Your Market
  • 013 13 - Marketing And Selling
  • 014 14-How Much Funding Does Your Business Need
  • 015 15 - Raising Capital
  • 016 16 - What To Do With Sales Revenues
  • 017 17 - Recruiting , Hiring , And Training Employees
  • 018 18 - Measuring , Motivating , And Promoting Employees
  • 019 19 - Managing Employee Relationshion
  • 020 20 - Ending Employee Relationships
  • 021 21 - Managing Customer Data
  • 022 22 - Planning For The Future
  • 023 23 - Defining Accounting
  • 024 24 - Uderstanding Assets , Liabilities , And Owners Equity
  • 025 25 - Understanding Income Statements
  • 026 26 - Understanding Financial Ratios
  • 027 27 - Understanding Business Processes
  • 028 28 - Managing Your Resources
  • 029 29 - Making Better Decisions

  • 02 - PART 2 - The Foundation of Selling - Sales Fundamentals -
  • 001 1 - Understanding Sales
  • 002 2 - Mind Of The Buyer
  • 003 3 - Identifying Potential Customers
  • 004 4 - understanding your customers issues
  • 005 5 - Buying Motivators Of Customers
  • 006 6 - Barriers To Change
  • 007 7 - Product VS Solution
  • 008 8 - Breaking Down The - DNA - Of Your Solution
  • 009 9 - Proof Of Your Solution
  • 010 10 - Ability To Implement
  • 011 11 - Value Of An Effective Sales Process
  • 012 12 - Element Of An effective Sales Process
  • 013 13 - How To Develop Your Own Sales Process
  • 014 14 - Educating The Sales Team

  • 03 - PART 3 - MARKETING
  • 001 1 - What Is Marketing
  • 002 2 - Understanding The Planning Process
  • 003 3 - Assembling The Team
  • 004 4 - Creating The Marketing Plan
  • 005 5 - Determining Your Marketing Plans Scope
  • 006 6 - Researching The Competition
  • 007 7 - Analyzing Your Products
  • 008 8 - Analyzing Your Customers
  • 009 9 - Analyzing The Buying Process
  • 010 10 - Analyzing Your Market
  • 011 11 - Segmenting Your Customers
  • 012 12 - Targeting Your Customers
  • 013 13 - Positioning Your Message
  • 014 14 - Setting Goals
  • 015 15 - Understanding The 4ps Model
  • 016 16 - Creating The Right Products And Services
  • 017 17 - Setting Proces
  • 018 18 - Communicating Price
  • 019 19 - Setting Promotional Objectives
  • 020 20 - Sending Your Promotional Message
  • 021 21 - Using Social Media To Promote Your Products
  • 022 22 - Understanding Distribution Channels
  • 023 23 - Sesigning Distribution Channels
  • 024 24 - Integrating All Four Ps
  • 025 25 - Presenting To Leadership Teams
  • 026 26 - Educating The Sales Team
  • 027 27 - Guiding Vendors And Agencies
  • 028 28 - Budgeting
  • 029 29 - Measuring Key Performance Indicatores (Kpis)

  • 04 - PART 4 - ADVERTISING
  • 001 1 - Ad Cycle
  • 002 2 - Setting Objectives
  • 003 3 - Defining Your Audience
  • 004 4 - Creating Your Strategy
  • 005 5 - Crafting Your Message
  • 006 6 - Producing Your Ad
  • 007 7 - Placing Your Ad
  • 008 8 - Writing Your Brief
  • 009 9 - Be Where Your Customers Are
  • 010 10 - Basic Digital Presence
  • 011 11 - Basic Advertising Presence
  • 012 12 - Mapping Competitors
  • 013 13 - Basics of Pr
  • 014 14 - Content Marketing

  • 05 - PART 5 - Business Planning
  • 001 1 - Introduction To Business Planing
  • 002 2 - Understanding Your Market
  • 003 3 - Defining Your Product
  • 004 4 - Desining Your Product
  • 005 5 - Selling Your Product
  • 006 6 - Supporting Your Product
  • 007 7- Running Your Operations
  • 008 8 - Managing Your Business
  • 009 9 - Projecting Your Financials

  • 06 - PART 6 - Fundamentals Of Business Analysis
  • 001 1 - Defining Process Modeling
  • 002 2 - Overview Of Modeling Tools
  • 003 3 - Modeling consistency and standards
  • 004 4 - Understanding The Purpose Of The Context Diagram
  • 005 5 - Context Diagram Features
  • 006 6 - How To Create a Context Diagram
  • 007 7 - Understanding The Purpose Of The Functional Flow Diagram
  • 008 8 - Functional Flow Diagram Features
  • 009 9 - How To Create A Functional Flow Diagram
  • 010 10 - Understanding The Purpose Of The Cross-Functional Flow Diagram
  • 011 11 - Cross-Functional Flow Diagram Features
  • 012 12 - How To Create A Cross-Functional Flow Diagram
  • 013 13 - Understanding The Purpose Of The Flowchart Diagram
  • 014 14 - Flowchart Diagram Features
  • 015 15 - How To Create A Flowchart Diagram

  • 07 - PART 7 - Fundamentals Of Management concepts
  • 001 Management concepts Part 14
  • 002 Management concepts Part 24
  • 003 Management concepts Part 34
  • 004 Management concepts Part 44

  • 08 - PART 8 - Finance
  • 001 What is Finance
  • 002 Understanding financial statements
  • 003 Short term financial management
  • 004 Finance for business
  • 005 Analyzing risk and return
  • 006 Obtaining long-term financing
  • 007 Understanding the stock and bond markets
  • 008 Working with financial institutions
  • 009 Using capital budgeting
  • 010 Personal finance

  • 09 - PART 9 - Small Business
  • 001 How to find customer for your business
  • 002 How to get more customers
  • 003 how to set product price
  • 004 Pricing strategy
  • 005 How to improve your business
  • 006 working with family and friends
  • 007 Creating a business plan
  • 008 Discovering your most valuable service or product
  • 009 Bootstrapping your business
  • 010 Business entities and compensation
  • 011 Small business accounting
  • 012 Small business marketing
  • 013 Marketing with social media
  • 014 Hiring employees
  • 015 Increasing salles in your business

  • 10 - PART 10 - digital marketing
  • 001 Overview
  • 002 Business strategy
  • 003 Brand strategy
  • 004 Marketing strategy
  • 005 Conclusion
  • 006 Effective website
  • 007 Domain name
  • 008 Designer or developer
  • 009 Website convert
  • 010 Engaging web copy
  • 011 Responsive design
  • 012 Measuring data
  • 013 Online analytics
  • 014 Conversion funnel
  • 015 Key performance indicators (kpis)
  • 016 Attribution models
  • 017 How seo works
  • 018 Search engine optimization
  • 019 Content strategy
  • 020 Hire a professional
  • 021 Social media marketing plan
  • 022 Social media networks
  • 023 Video marketing
  • 024 Compelling content
  • 025 Email marketing
  • 026 Email marketing plan
  • 027 Content marketing
  • 028 Content planning model
  • 029 Mobile marketing
  • 030 Mobil applications

  • 11 - PART 11 - Fondamentals of Budgeting
  • 001 Overview
  • 002 Behavioral considerations
  • 003 Involving people
  • 004 Master budget
  • 005 Sales budget
  • 006 Production budget
  • 007 Direct materials budget
  • 008 Direct labor budget
  • 009 Manufacturing overhead budget
  • 010 sg&a
  • 011 Merchandising , retail and wholesale
  • 012 Sales budget
  • 013 Cash receipts and payments
  • 014 Flexible budget

  • 12 - PART 12 - Financial plan
  • 001 Overview
  • 002 Mapping to life stages
  • 003 Opportunity cost
  • 004 Planning for risks
  • 005 Desining assets and liabilities
  • 006 Understanding income, expenses , and investments
  • 007 Understanding borrowing risks
  • 008 Understanding investing risks
  • 009 Investing in equity (commen stock) ot investing in debt (bonds)

  • 13 - PART 13 - Investment
  • 001 Overview
  • 002 What is an investment
  • 003 Return on investment -ROI-
  • 004 What makes a good investment
  • 005 Net present value -npv-
  • 006 Capital and cash flows
  • 007 NPV - formula
  • 007 Net-Present-Value.pdf
  • 008 Rate of return

  • 14 - PART 14 - Entreprneurship
  • 001 Entreprneurship basics
  • 002 Finding a problem to solve
  • 003 Playing in your own field
  • 004 Playing to your distinctive strengths
  • 005 Determining whether you have a business or a hobby
  • 006 Finding your first customer
  • 007 Writing a business plan
  • 008 Setting prices
  • 009 Deciding between online Vs brick and mortar
  • 010 Building a financial model
  • 011 Deciding on a legal structure
  • 012 Protecting your intellectual proprety
  • 013 Gearing up operationally
  • 014 Desiding on a cofounder
  • 015 Hiring the right people
  • 016 Getting the right advisors on board
  • 017 Tapping into networks of expertise
  • 018 Telling your story
  • 019 Building a website
  • 020 Chasing customers until you catch them
  • 021 Serving your customers
  • 022 refining your business idea
  • 023 Becoming a thought leader
  • 024 Using the right metrics
  • 025 Learning to negociate
  • 026 Minding your cash
  • 027 Put failure in its place
  • 028 Managing stress
  • 029 Undestanding capital options
  • 030 Crowdfunding
  • 031 Pitching investors
  • 032 Valuing your company
  • 033 reaching a deal
  • 034 Preparing mentally
  • 035 Staying true to your vision

  • 15 - PART 15 - Marketing content
  • 001 Overview
  • 002 Content marketing benefits
  • 003 Thought leadership Vs selling
  • 004 Hiring
  • 005 Structuring
  • 006 Buyer personas and journeys
  • 007 Developing your brand
  • 008 Setting content goals
  • 009 Content technologies
  • 010 Brainstorming
  • 011 Sales funnel
  • 012 Editorial calendar
  • 013 Writing and editing
  • 014 content types
  • 015 writing and editing
  • 016 Graphic design
  • 017 Curating content
  • 018 Lean content
  • 019 Gating strategy
  • 020 Promotion strategy
  • 021 Merchandising content
  • 022 Social media
  • 023 content syndication
  • 024 Email marketing
  • 025 blogging
  • 026 Influencer marketing
  • 027 Pay-per-Click ads
  • 028 Early-stage metrics
  • 029 Measurement goals
  • 030 Mid-and-late-stage metrics
  • 031 Conclusion

  • 16 - PART 16 - Financial reporting
  • 001 Overview
  • 002 Who finds financial statements useful
  • 003 What is the source information of financial statement
  • 004 Where can you find financial statements
  • 005 Be careful when looking internationally
  • 006 Balance sheet
  • 007 Income statement
  • 008 Cash flow statement
  • 009 Conclusion

  • 17 - PART 17 - Setting goals
  • 001 Overview
  • 002 Vision
  • 003 Dividing
  • 004 Processing
  • 005 Public
  • 006 Accountability
  • 007 Celebrating
  • 008 Reviewing
  • 009 Conclusion

  • 18 - PART 18 - Time management
  • 001 Time management fundamentals
  • 002 Multitasking
  • 003 Switchtasking
  • 004 Productivity fundamentals
  • 005 Setting up an inbox gathering point
  • 006 Working with a portable inbox
  • 007 Getting the most from a notepad
  • 008 Consolidating multiple email accounts
  • 009 Consolidating multiple voicemail accounts
  • 010 Separating work and personal gathering points
  • 011 Selecting your mind clearing options
  • 012 Clearing your mind of its to-dos with mental triggers
  • 013 Setting a mind-clearing schedule
  • 014 Choosing the right calendar for you
  • 015 Using your calendar effectively
  • 016 How to say no
  • 017 Self discipline
  • 018 Mastering the what,when,where processing system
  • 019 Processing question - what is the next step
  • 020 Processing question - when will it be done
  • 021 Processing question - where is it home
  • 022 Filling made simple
  • 023 Digital filing
  • 024 Processing your first inbox
  • 025 Setting your processing schedule
  • 026 Processing your email
  • 027 Work life balance
  • 028 Establishing the most valuable activities
  • 029 Identifying your most valuable activities
  • 030 Budgeting time for your most valuable activities

  • 19 - PART 19 - Email Marketing
  • 001 Overview
  • 002 Execute
  • 003 Laws
  • 004 Permissons
  • 005 Collecting
  • 006 Signups
  • 007 Formats
  • 008 Branding
  • 009 Templates
  • 010 Links
  • 011 Valuable information
  • 012 Offers
  • 013 Call to action
  • 014 Form-address
  • 015 Subject lines
  • 016 Social features
  • 017 Mobile
  • 018 Mobile call to action
  • 019 Undelivered
  • 020 Filters
  • 021 Click-through
  • 022 Non-click
  • 023 Automation

  • 20 - PART 20 - Humain ressource
  • 001 Overview
  • 002 HR
  • 003 Administrative
  • 004 Strategic
  • 005 Talent
  • 006 Competencies
  • 007 Diversity
  • 008 Training
  • 009 Development
  • 010 Performance
  • 011 - Cultures

  • 21 - PART 21- Small project
  • 001 Overview
  • 002 Project life-cycle
  • 003 Small projects (tips)
  • 004 Starting
  • 005 Project customer
  • 006 Project goal
  • 007 Project level
  • 008 Project deliverables
  • 009 Project success
  • 010 Project scope
  • 011 Project constraints
  • 012 Project risks
  • 013 Documenting assumptions
  • 014 Move forward
  • 015 Project planning
  • 016 Collaborating
  • 017 Project files
  • 018 Identifying work
  • 019 Project time and costs
  • 020 Project team
  • 021 Schedule works
  • 022 Project communication
  • 023 Managing risk
  • 024 Kicking off
  • 025 Project assignments
  • 026 Keep moving
  • 027 Project problems
  • 028 Updates
  • 029 Project evaluating
  • 030 Handling changes
  • 031 Getting sign-off
  • 032 Tying up loose-ends

  • 22 - PART 22 - Online business
  • 001 Overview
  • 002 Plan
  • 003 Steps
  • 004 Legal
  • 005 Hiring
  • 006 MVP
  • 007 KPIS
  • 008 Traffic
  • 009 Revenue
  • 010 Reputation
  • 011 Conclusion

  • 23 - PART 23 - Sales for small busines
  • 001 Overview
  • 002 Foundations
  • 003 Overview of three steps
  • 004 System step one - explore
  • 005 System step two - present
  • 006 System step three - act
  • 007 Keep following up
  • 008 Power of repetition
  • 009 Measuring your progress
  • 010 Tips

  • 24 - PART 24 - Sales prospecting
  • 001 Overview
  • 002 Attitude
  • 003 Focus
  • 004 Goals
  • 005 Prospects
  • 006 Challenges
  • 007 Solutions
  • 008 Schedule
  • 009 Measure
  • 010 Reward
  • 011 Conclusion

  • 25 - PART 25 - Marketing research
  • 001 Overview
  • 002 Role
  • 003 Initiating
  • 004 Formulating
  • 005 Approach
  • 006 Methods
  • 007 Secondary
  • 008 Qualitative
  • 009 Quantitative
  • 010 Observation
  • 011 Sample
  • 012 Questions
  • 013 Survey
  • 014 Data
  • 015 Report
  • 016 Sampling errors
  • 017 Response errors
  • 018 Scope
  • 019 Ethical consideration
  • 020 Conclusion

  • 26 - PART 26 - Market segmentation
  • 001 Overview
  • 002 Geographic
  • 003 Demographic
  • 004 Cultural
  • 005 Behavioral
  • 006 Usage
  • 007 Picture
  • 008 Psychographic
  • 009 Profiles
  • 010 Why
  • 011 Opportunities
  • 012 Persona
  • 013 Message
  • 014 Conclusion

  • 27 - PART 27 - Tips to promote your business
  • 001 Overview
  • 002 Planning
  • 003 Creating the marketing plan
  • 004 Core
  • 005 Competition
  • 006 Customers
  • 007 Buying
  • 008 Market
  • 009 Segmenting
  • 010 Targeting
  • 011 Message
  • 012 4ps
  • 013 Value
  • 014 Price
  • 015 Distribution
  • 016 Budgeting
  • 017 Kpis
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