Social Media Marketing Strategies 2023

سرفصل های دوره

Create your presence on social media, develop content that works, and learn to advertise and measure your success.

1 - Course Introduction

1 - Course Introduction

1 - SMS.U-Workbook-Editable-PDF.pdf

2 - Instructor Introduction

2 - Build Your Social Media Strategy Foundation

3 - Introduction

4 - Course Workbook.html

4 - Social-Media-Marketing-Strategies-2023-Workbook-Editable-PDF.pdf

5 - Planning for Social Media Marketing

5 - SMS.U-Workbook-Editable-PDF.pdf

6 - Defining Your Target Audience

7 - Understanding Your Customers Journey

3 - Prepare Your Social Media Presence

8 - Selecting Your Social Media Channels

9 - Establishing Your Tone of Voice

10 - Create a Social Media Policy

4 - Create a Strong Social Media Profile

11 - Participating vs Marketing

12 - Creating Your Social Media Profiles

5 - Develop and Manage Content

13 - It All Starts with Content

14 - Using the Hub and Spokes Model

15 - Conducting a Content Audit

16 - Repurposing Existing Content

17 - Developing a Content Calendar

6 - Optimize Your Content

18 - Create Content Your Customers Want

19 - Create Shareable Content

20 - Adapting Content to Your Social Channels

21 - Tools for Content Creation

7 - Establish and Manage a Following

22 - Building a Following

23 - Interacting with Customers

24 - Use Insights to Build on Success

8 - Create and Target Your Social Media Ads

25 - Deciding When to Advertise

26 - Establishing Your Advertising Goal

27 - Creating Effective Social Media Ads

28 - Targeting Your Social Media Ads

29 - Optimize Your Ads

9 - Measure What Matters in Social Media

30 - The Metrics that Matter in Social Media

31 - The Right Metrics for the Right Goal

32 - Evaluating ROAS and ROI

33 - Optimizing Your Marketing Strategy

34 - Conclusion

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تولید کننده: Udemy-Training