Reputation Management: Take Control of Your Company’s Image

سرفصل های دوره

Analyze your current reputation, build your company’s reputation management strategy from scratch and implement it

1 - Brand Reputation

1 - Introduction

1 - Reputation-Strategy.xlsx

1 - checklist on how to build reputation management strategy.zip

2 - What is a Brand Reputation

3 - Reasons to Manage Brand Reputation

4 - How to Study on Udemy Effectively

2 - Reputation Management

5 - Reputation Management Methods ORM and SERM

6 - Components of Reputation Management in Search Engines and the Internet

3 - Brand Monitoring to Analyze Your Current Reputation

7 - What and Where to Track

8 - Google-Search-Operators.pdf

8 - Manual Monitoring Tools

8 - google search operators.zip

9 - Automatic Monitoring Systems Brand Mentions as an Automatic Monitoring Tool

10 - Competitor Analysis

4 - Analysis of Monitoring Results

11 - Interpretation of Results with Brand Mentions

12 - Building a ResultsBased Reputation Management Strategy

5 - Strategy Implementation

13 - Brand Management Optimization

14 - Formulas.pdf

14 - Increase Brand and Customer Loyalty

14 - formulas.zip

15 - Work With Reviews

6 - How to Work With Negativity

16 - Types of Negativity

17 - Reaction to Negativity Dos and Donts

18 - Summary

19 - How to Leave a Review for the Course

20 - How to Get a Certificate

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تولید کننده: Udemy-Training