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OMCA™ Certification for Digital Marketers Test Prep

سرفصل های دوره

Give your marketing career a boost. OMCA™ (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers. OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of accepted practices across multiple digital marketing disciplines. In this course, refresh your knowledge of the skills tested on the exam: from conversion rate optimization and paid search advertising to social media marketing. OMCP Certified Trainer Matt Bailey reviews each of the eight major exam areas in depth. Learn marketing basics, like how to write compelling website copy and ads, create engaging content to target specific audiences, develop email marketing lists, create strong calls to action, design great landing pages, customize experiences for mobile users, and use analytics tools to assess campaign performance. This course also counts toward your training requirement for OMCA certification.

A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. Use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here: https://omcp.org/for-linkedin-omca-course-participants/

The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.


01 - Introduction
  • 01 - OMCA What can OMCA certification do for you
  • 02 - OMCA digital marketing certification What to know

  • 02 - 1. Search Engine Optimization (SEO)
  • 01 - SEO overview Benefits and terminology
  • 02 - Seeing how search engines work
  • 03 - Performing keyword research
  • 04 - Grasping the basics of SEO
  • 05 - Gaining influence through links
  • 06 - Encountering SEO obstacles
  • 07 - Managing SEO campaigns
  • 08 - Reporting SEO measurement
  • 09 - Employing SEO for local businesses
  • 10 - Exploring algorithm updates and trends

  • 03 - 2. PPC Paid Search Advertising
  • 01 - Exploring the benefits of paid search advertising
  • 02 - Defining paid search terminology and account structure
  • 03 - Targeting keywords
  • 04 - Matching keywords
  • 05 - Bidding on keywords
  • 06 - Navigating paid search metrics and quality score
  • 07 - Writing compelling paid search ads
  • 08 - Sending clicks to the landing page
  • 09 - Testing and optimization of campaigns
  • 10 - Extending your reach with programmatic ads
  • 11 - Using remarketing or retargeting to reach prospects
  • 12 - Buying programmatic ads and measuring results

  • 04 - 3. Content Marketing
  • 01 - Defining content marketing and the benefits
  • 02 - Creating a content marketing plan
  • 03 - Generating leads with content marketing
  • 04 - Building content marketing promotion and planning
  • 05 - Boosting distribution of your content through influencers
  • 06 - Measuring content engagement and effectiveness

  • 05 - 4. Email Marketing
  • 01 - Rethinking the basics of email marketing
  • 02 - Designing the email structure
  • 03 - Navigating delivery and campaign measurements
  • 04 - Investing in your email list
  • 05 - Segmenting your email list
  • 06 - Designing the CTA and landing pages
  • 07 - Improving email campaign performance
  • 08 - Defining and fighting email spam

  • 06 - 5. Social Media
  • 01 - Defining social media marketing
  • 02 - Organizing primary social media channels
  • 03 - Organizing secondary social media channels
  • 04 - Developing a social media strategy
  • 05 - Tracking social media metrics
  • 06 - Developing reputation management and response
  • 07 - Advertising on social media

  • 07 - 6. Mobile Marketing
  • 01 - Viewing the mobile marketing landscape
  • 02 - Engaging mobile users
  • 03 - Pushing mobile campaigns
  • 04 - Designing websites for mobile
  • 05 - Targeting mobile ads
  • 06 - Creating loyalty and incentives through mobile

  • 08 - 7. Conversion
  • 01 - Understanding key concepts of conversion optimization
  • 02 - Testing for improvement
  • 03 - Developing heuristics
  • 04 - Using landing pages to sell
  • 05 - Designing for conversion
  • 06 - Identifying customer intent
  • 07 - Copywriting for results

  • 09 - 8. Analytics
  • 01 - Defining analytics terminology
  • 02 - Collecting analytics data
  • 03 - Segmenting groups for better analysis
  • 04 - Defining goals and KPIs
  • 05 - Reporting effective information

  • 10 - 9. Marketing Automation
  • 01 - Defining the marketing automation workflow
  • 02 - Centralizing data in the CRM
  • 03 - Collecting, analyzing, and measuring data for sales and marketing
  • 04 - Scoring leads for better sales
  • 05 - Measuring benchmarks in marketing automation
  • 06 - Developing customer loyalty

  • 11 - Conclusion
  • 01 - Leveraging OMCA benefits and the practice exam
  • 02 - Preparing for the proctored certification test
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