Becoming a Product Manager: A Complete Guide

سرفصل های دوره

What does a product manager actually do? What kind of product manager roles are out there, and how do they differ from project management? In this course, get answers to those questions—and more—as you learn about the different tools and techniques needed to successfully coordinate all aspects of product development. Instructors Cole Mercer and Evan Kimbrell go over the major phases of the product lifecycle and discuss how approaches like agile, scrum, and kanban actually work in real-world situations. Plus, learn how to address real user needs, approach customer development, run MVP experiments, sketch out mobile apps, work with your stakeholders, and much more.

01 - 1. Introduction to Product Management

01 - What is a product manager

02 - What is a product

03 - Three different types of product manager roles

04 - How to think about the type of PM you want to be

05 - Product vs. Project management

06 - A day in the life

07 - Why product management is awesome

08 - Hooray for free stuff

02 - 2. Introduction to Product Development

01 - The four major phases of the product lifecycle

02 - Product lifecycle phases Real-world examples

03 - Product development process

04 - Getting deeper into the product development process

05 - What is Lean Product Development

06 - What is Agile

07 - What is Scrum and how does it work

08 - What is Kanban and how does it work

09 - What is Waterfall development

10 - Real-world examples of Waterfall and Agile

03 - 3. Ideas and User Needs

01 - Introduction to ideas and user needs

02 - Where ideas come from as a PM

03 - Getting to the real user needs

04 - Users vs. Customers

04 - 4. Competitive and Market Analysis

01 - Market research Sizing the market

02 - Introduction to finding competitors

03 - Find competitors as a product manager

04 - Direct, indirect, and potential competitors and their impact

05 - The five criteria for understanding competitors

06 - The last three criteria for understanding competitors

07 - Monitor competitors

08 - What is a feature table

09 - Put together a feature table

10 - Practice building a feature table

11 - What do we ultimately care about as a product manager

05 - 5. Customer Development

01 - What is customer development

02 - The four types of interviews

03 - Key differences in customer development

04 - Who you should talk to

05 - Find interviewees externally

06 - Find interviewees internally

07 - How to get them to talk

08 - Practice writing emails

09 - How to run a customer interview correctly

10 - Good questions, bad questions

11 - Build user personas off your interviews

12 - Real-world examples of user persona

13 - The product manager and the data diet

06 - 6. Designing and Running Experiments

01 - What is an MVP

02 - How do product managers think about MVPs

03 - Seven steps to running an MVP experiment

04 - Identify your assumptions

05 - Follow along Identify the assumption for Zirx

06 - Find the riskiest assumption of them all

07 - Make decisions The riskdifficulty square

08 - What is a hypothesis

09 - Put together a hypothesis

10 - Follow along Identify Zirxs hypothesis

11 - Whats a minimum criterion for success

12 - Create a formula for your MCS

13 - Optional Make the calculation for startups

14 - MVP techniques Emails, shadows, 404, and coming soon

15 - More MVP techniques Explainer, fake landing page, and pitch experiments

16 - Even more MVP techniques Concierge, piecemeal, and Wizard of Oz

17 - Email based MVPs

18 - Shadow buttons

19 - 404 and coming soon MVPs

20 - Explainer videos

21 - Piecemeal MVPs

22 - Concierge service MVPs

23 - Optional How do big companies think about MVP experiments

24 - Evaluating results and learning from them

07 - 7. Conceptualizing the Solution

01 - Introduction to Wireframing

02 - Wireframe, Mockup, Prototype

03 - Jump into Sketching

04 - Sketching out a mobile app

05 - Using POP

06 - Intro to Balsamiq

07 - Building YouTube in Balsamiq

08 - 8. Metrics for Product Managers Defining Success and Measuring Results

01 - Introduction to metrics

02 - Real-life examples of metrics

03 - Metrics of all kinds

04 - How to pick good metrics

05 - Using the HEART metrics framework Part 1

06 - Using the HEART metrics framework Part 2

07 - Using the AARRR (Pirate) metrics framework

08 - Tracking your metrics in practice

09 - 9. Building the Product Project Management for PMs

01 - Introduction to epics

02 - Lets get into epic specs

03 - User stories and acceptance criteria

04 - Real-life examples of epics, specs, user stories, and the backlog

05 - Estimations and velocity

06 - Roadmapping

07 - Prioritization

10 - 10. Working with People and Stakeholders

01 - General communication skills

02 - Working with engineers

03 - Working with designers

04 - Working with executives and others

11 - 11. What You Should Do to Prepare Yourself for the Job

01 - Get relevant experience

02 - Build a portfolio with a side project

03 - Brand yourself

12 - 12. How to Look for a Job in Product Management

01 - Where to look and what to look for

02 - Inside advice on your PM job hunt

13 - 13. How to Get the Job in Product Management

01 - Resumes

02 - Interview for product management

03 - How to answer interview questions the right way

04 - Insider tips for getting the job

14 - 14. After Youve Got the Job

01 - The first things to do

02 - Summary of the course

15 - 15. Extended Interviews with Current Product Managers

01 - Interview with Daniel Demetri, product lead at Earnest, ex-PM at Google

02 - Interview with David Lifson, VP of product at Homepolish

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تولید کننده: LinkedIn Learning (Lynda)