Advanced Google Ads 2023 | Tricks, Techniques, and Tools

سرفصل های دوره

Google Ads Advanced Tutorial: Maximizing ROI, PPC Success & Business Growth with Advanced Google Ads Strategies

1 - Introduction

1 - Get the most out of Google Ads

2 - Chapter 1 Google Ads Strategy

2 - How to audit a Google Ads account

3 - Advanced keyword research techniques

4 - Auction insights and the bid simulator

5 - Account structure SKAGs or STAGs

6 - Ad copy tactics to try in your campaigns

3 - Chapter 2 Optimizing Google Ads Account Performance

7 - Bid and budget optimization rules

8 - Retargeting audience strategy

9 - Rules for finding negative keywords

10 - Dynamic text on landing pages

10 - dynamic-text-on-landing-pages.zip

4 - Chapter 3 Tips for Working Efficiently With Google Ads

11 - Working with Google Ads Editor

12 - Ladder-Digital-2-Campaigns-20-Ad-groups.csv

12 - Ladder-Digital-2-Campaigns-20-Ad-groups-upload.csv

12 - Ladder-Digital-2-Campaigns-20-Ad-groups-upload.xlsx

12 - Making changes with bulk sheets

13 - Choose an ad copy testing method

14 - Compare the tools for managing campaigns

5 - Chapter 4 Using Automation in Google Ads

15 - Applying automated rules

16 - Running Google Ads scripts

16 - running-google-ads-scripts.zip

17 - Google Ads scripts you should be using

18 - Google Data Studio dashboards

6 - Chapter 5 Tracking Campaign Performance

19 - Custom parameters in tracking templates

20 - Tracking additional conversion events

21 - Choosing an attribution model

22 - Using thirdparty tracking tools

7 - Chapter 6 Other Google Channels

23 - Setting up Google Shopping campaigns

24 - Get started with Google Display Network

25 - Running video ads on Youtube

26 - Universal App Campaigns UAC on mobile

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تولید کننده: Udemy-Training