Create Better Emails: A Beginners Course On Email Marketing

سرفصل های دوره

Raise your email game, with 38 video lessons (hacks) and 7 downloadable resources

1. Intro

1. Welcome to Create better emails

2.1 Create_better_emails_ebook.pdf

2. Create better emails (101-page ebook).html

2. Fundamentals

1. The problems with email

2. The benefits of email

3. The anatomy of an email

4. The 5 types of email

5.1 Email_marketing_jargon_buster.pdf

5. Email marketing jargon buster (35-page guide).html

3. Success

01. Email success formula

02. The secret sauce

03. Dont copy your competitors

04. How to get more opens

05.1 How_to_increase_email_open_rates.pdf

05. How to increase email open rates (one-page PDF).html

06. How to get more clicks

07.1 How_to_increase_email_click_rates.pdf

07. How to increase email click rates (one-page PDF).html

08. WIIFM

09. Start with why

10. What does success look like

11. Send campaigns not emails

12. Incentivise signups

4. Content

1. Make it flow

2. Create scannable content

3. The glance test

4. The fold line

5. The inverted pyramid

6. White space

7. The 6040 rule

5. Copy

01. Emotions drive actions

02. Emotions drive actions (example)

03. Emotional triggers

04. The power of influence

05. Perspectives

06. Write with your eraser

07. Break it down

08. Condensing copy

09. Condensing copy (example)

10. Expanding copy

11. Fonts and font sizing

6. Design

1.1 how_to_design_the_perfect_email.zip

1. How to design the perfect email (infographic).html

2. Fortune favours the brave

3. I like big butt(on)s

4. Holding out for a hero

5. Make it pop with a GIF

6. Images off

7.1 Email_design_review.pdf

7. Email design review (37-page deep dive).html

8.1 email_presend_checklist.zip

8. Email pre-send checklist (infographic).html

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تولید کننده: Udemy-Training