وب سایت تخصصی شرکت فرین
دسته بندی دوره ها

Writing with Impact

سرفصل های دوره

There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you'll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.


01 - Introduction
  • 01 - Strong writing, big results

  • 02 - 1. What Is Writing with Impact
  • 01 - Impact requires purpose
  • 02 - Examples of writing with impact
  • 03 - Three top tips for writing with impact

  • 03 - 2. Learning about Your Readers
  • 01 - Seeing through readers' eyes
  • 02 - Using high-context language
  • 03 - Responding to what readers want

  • 04 - 3. Understanding How People Read
  • 01 - Go where the eyes are
  • 02 - Directing the eye with page elements
  • 03 - Grabbing readers' first five seconds

  • 05 - 4. Write Short
  • 01 - Getting to the point
  • 02 - Shortening each sentence
  • 03 - Managing paragraph lengths

  • 06 - 5. Write Clear
  • 01 - Bringing out your voice
  • 02 - Sticking to one idea at a time
  • 03 - Untangling (and subverting) grammar

  • 07 - 6. Write Right
  • 01 - Exploiting the power of verbs
  • 02 - Using sentence rhythm for effect
  • 03 - Matching style to genre

  • 08 - Conclusion
  • 01 - Next steps
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    شناسه: 2815
    حجم: 332 مگابایت
    مدت زمان: 62 دقیقه
    تاریخ انتشار: 28 دی 1401
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