Social Media Marketing: Strategy and Optimization

سرفصل های دوره

Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin takes you through the types of social media content you can create on the various platforms and how they can help you achieve your brand's goals. Plus, learn how to turn strategy into action and create paid and organic posts and stories that engage your customers.

1. Introduction

001. Make your brand's social media more effective

002. How to build your social media strategy

003. How to identify and segment your customers

2. Start Your Social Strategy with a SWOT

004. How to conduct a social media audit

005. How to use data to identify your social media strengths

006. How to analyze your SWOT and adapt your social media plan

3. What Matters Most with Social Media Platforms

007. Social media platforms and their superpowers

008. How to boost awareness with ads and promoted posts

009. Social commerce meets the four Ps

010. Influencer marketing and the creator economy

011. How to create stories

012. Harness the immediacy Livestream video

013. How to build connections with podcasts and social audio

014. Gaze into the future Marketing in the metaverse

4. How to Launch Your Social Media Strategy

015. How to refine your brand's social media content mix

016. How to optimize paid, earned, shared, and owned media

017. Measure what matters to your brand

5. Conclusion

018. Continue your social media strategy journey

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تولید کننده: LinkedIn Learning (Lynda)