Multi-channel marketing campaigns

سرفصل های دوره

Learn how to use digital marketing and offline channels to drive growth and advance your marketing career

1 - Multichannel Marketing Campaigns Course Overview

1 - Course Overview

2 - Multichannel Marketing Campaigns The fundamentals

2 - Marketing-Campaigns-Fundamentals.pdf

2 - The Fundamentals Overview

3 - Campaign Definition

4 - Campaign Principles

5 - Types of Campaigns

6 - The Importance of Campaigns

7 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Introduction.docx

7 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

7 - Introduction to the Handson Project

3 - Multichannel Marketing Campaigns Planning

8 - Marketing-Campaigns-Planning.pdf

8 - Planning Framework

9 - ACTA-Campaign-Plan-Template.docx

9 - Campaign Planning Document

4 - Multichannel Marketing Campaigns Objectives

10 - Marketing-Campaigns-Objectives.pdf

10 - Objectives Overview

11 - Objective Cascading

12 - Marketing KPIs

13 - Handson Project Campaign Objectives

13 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

5 - Multichannel Marketing Campaigns Audience

14 - Audience Overview

14 - Marketing-Campaigns-Audience.pdf

15 - Segmentation

16 - Targeting

17 - Consumer Insights

18 - Consumer Interviews

19 - CAROL-KYC-guide.docx

19 - Handson Project Insights

19 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

6 - Multichannel Marketing Campaigns Concept

20 - Concept Overview

20 - Marketing-Campaigns-Concept.pdf

21 - Brainstorming

21 - CAROL-Campaign-Brainstorming-Doc.docx

22 - Campaign Concepts

23 - Handson Project Concept Brainstorming

23 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

24 - Messaging

25 - ACTA-Creative-Brief-Template.docx

25 - Creative Concept

26 - Handson Project Messaging

26 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

7 - Multichannel Marketing Campaigns Journey

27 - Journey Overview

27 - Marketing-Campaigns-Journey.pdf

28 - Funnel Approach

29 - McKinsey Framework

30 - ZMOT from Google

31 - AARRR Framework

32 - Handson Project Funnel

32 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

8 - Multichannel Marketing Campaigns Channels

33 - Channels Overview

33 - Marketing-Campaigns-Channels.pdf

34 - Channel and Content

35 - Offline Channels

36 - Digital Marketing Channels

37 - ACTA-Channel-Content-Checklist.xlsx

37 - Content

38 - Content Repurposing

39 - Tactics

40 - Handson Project Channels Content

40 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

9 - Multichannel Marketing Campaigns Strategy Execution

41 - Marketing-Campaigns-Strategy-Execution.pdf

41 - Strategy Execution Overview

42 - Campaign Strategy

43 - Brand vs Promotions

44 - Execution Pitfalls

10 - Multichannel Marketing Campaigns Course Recap

45 - ACTA-Campaign-Plan-Template.docx

45 - ACTA-Channel-Content-Checklist.xlsx

45 - CAROL-Campaign-Brainstorming-Doc.docx

45 - CAROL-KYC-guide.docx

45 - Marketing-Campaigns-Recap.pdf

45 - Takeaway Messages

46 - Handson Project

47 - QA and Feedback

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تولید کننده: Udemy-Training