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Modern Copywriting: Writing copy that sells in 2022

سرفصل های دوره

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.


1 - Intro to copywriting
  • 1 - 1.1-Worksheet-Course-success-plan.pdf
  • 1 - Introduction to copywriting
  • 2 - 1.2-Activity-Collect-some-examples-of-copywriting-that-you-find-effective.pdf
  • 2 - 1.2-Handout-Definitions-and-terms.pdf
  • 2 - 1.2-Handout-List-of-quotes-about-copywriting-from-famous-copywriters.pdf
  • 2 - What is copywriting
  • 3 - How-to-join-the-student-Slack-group.pdf
  • 3 - Join our community on Slack.html
  • 3 - link to the slack group.zip
  • 4 - 1.3-Activity-Analyze-advertisements-you-see-or-hear-for-their-usage-of-feature-and-benefit-copy.pdf
  • 4 - 1.3-Handout-Differences-between-a-feature-and-a-benefit.pdf
  • 4 - 1.3-Worksheet-Finding-your-products-benefit.pdf
  • 4 - Know your product
  • 5 - PRACTICE Know your product
  • 6 - 1.4-Handout-John-Carltons-3-step-approach-to-developing-your-USP-USP-basics.pdf
  • 6 - 1.4-Worksheet-USP-development-worksheet.pdf
  • 6 - Know your competition
  • 7 - 1.5-Case-study-Mercedes-Benz-vs.Jaguar.pdf
  • 7 - 1.5-Handout-Getting-competitive.pdf
  • 7 - Competitive copywriting
  • 8 - 1.6-Activity-Volkswagen-case-study-analysis.pdf
  • 8 - Case study Volkswagen
  • 9 - 1.7-Handout-Explanation-of-demographics-and-how-to-obtain-them.pdf
  • 9 - 1.7-Worksheet-Getting-to-know-your-audience.pdf
  • 9 - Know your audience
  • 10 - PRACTICE Know your audience
  • 11 - 1.8-Handout-Voice-and-tone.pdf
  • 11 - 1.8-Worksheet-Developing-your-voice-and-tone.pdf
  • 11 - Know your voice and tone
  • 12 - 1.9-Activity-Observe-the-media-outlets-of-other-businesses-and-how-they-are-most-commonly-used.pdf
  • 12 - 1.9-Handout-Different-types-of-media-and-their-uses.pdf
  • 12 - 1.9-Worksheet-Planning-your-approach.pdf
  • 12 - Know your media

  • 2 - Crafting your copy
  • 13 - Intro to crafting your copy
  • 14 - 2.2-Case-study-Old-Spice-print-ads.pdf
  • 14 - 2.2-Handout-Concepts-to-remember.pdf
  • 14 - 2.2-Worksheet-Finding-your-authority.pdf
  • 14 - 2.2-Worksheet-Rewrite-sample-copy-to-be-more-confident.pdf
  • 14 - The art of persuasion
  • 15 - 2.3-Handout-Power-words-and-phrases.pdf
  • 15 - 2.3-Worksheet-Rewrite-sample-copy-to-better-use-power-words.pdf
  • 15 - How to use power words
  • 16 - 2.4-Handout-Infomercial-structure.pdf
  • 16 - 2.4-Worksheet-Using-the-3-step-structure.pdf
  • 16 - Structure and technique
  • 17 - 2.5-Case-Study-Find-good-examples-of-effective-emotional-appeals-in-a-campaign-and-discuss.pdf
  • 17 - 2.5-Handout-Commonly-used-emotions-in-persuasive-copy.pdf
  • 17 - 2.5-Worksheet-Review-sample-copy-and-determine-if-emotion-was-used-effectively-and-how.pdf
  • 17 - How to stir emotion
  • 18 - 2.6-Activity-Good-practices-to-prevent-writers-block-habits-to-adopt.pdf
  • 18 - 2.6-Handout-Writers-block-tools-links-and-tips.pdf
  • 18 - 2.6-Worksheet-Beating-writers-block-Jumpstart-the-writing-process.pdf
  • 18 - Writers block
  • 19 - 2.7-Activity-Find-copy-that-could-be-simplified-and-find-the-excess.pdf
  • 19 - 2.7-Worksheet-Planning-your-writing.pdf
  • 19 - 2.7-Worksheet-Simplify-sample-copy.pdf
  • 19 - How to write simply
  • 20 - PRACTICE Writing simply
  • 21 - 2.8-Activity-Practice-communicating-successfully-in-different-styles.pdf
  • 21 - 2.8-Handout-Copywriting-styles-breakdown.pdf
  • 21 - 2.8-Worksheet-Flow-chart-what-style-works-for-your-needs.pdf
  • 21 - Copywriting styles
  • 22 - 2.9-Case-Study-Sample-legal-case-of-plagiarism-and-its-consequences.pdf
  • 22 - 2.9-Handout-Avoiding-plagiarism.pdf
  • 22 - 2.9-Handout-Types-of-plagiarism.pdf
  • 22 - Dont get sued plagiarism edition
  • 23 - Dont get sued legal edition
  • 24 - 2.10-Handout-Resources-to-help-correct-and-avoid-mistakes.pdf
  • 24 - 2.10-Handout-Types-of-common-mistakes.pdf
  • 24 - 2.10-Worksheet-Correcting-common-mistakes-found-in-sample-copy.pdf
  • 24 - Avoid common mistakes
  • 25 - PRACTICE Crafting your copy

  • 3 - Copywriting formulas
  • 26 - 3.1-Handout-Dale-Carnegies-3-Part-Magic-Formula-vs-Pay-It-Forward-Formula.pdf
  • 26 - 3.1-Handout-Using-the-Power-of-Storytelling.pdf
  • 26 - Storytelling The Heros Journey
  • 27 - Storytelling More storytelling
  • 28 - 3.2-Activity-Using-the-So-what-Test.pdf
  • 28 - 3.2-Handout-Persuasive-Formulas.pdf
  • 28 - 3.2-Worksheet-Using-the-1-2-3-4-Formula.pdf
  • 28 - Persuasive formulas
  • 29 - 3.3-Handout-AIDA-ACCA-and-PPPP-Formulas.pdf
  • 29 - 3.3-Handout-Before-After-Bridge-and-UPWORDS-Explained.pdf
  • 29 - 3.3-Worksheet-Using-the-ACCA-and-PPPP-Formulas.pdf
  • 29 - 3.3-Worksheet-Using-the-AIDA-Formula.pdf
  • 29 - Copywriting formulas AIDA and more
  • 30 - PRACTICE Copywriting formulas

  • 4 - Copywriting for B2B vs B2C
  • 31 - Intro to copywriting for B2B vs B2C
  • 32 - 4.2-Handout-Differences-between-B2B-and-B2C.pdf
  • 32 - Differences between B2B and B2C
  • 33 - B2B Copywriting Best Practices
  • 34 - 4.4-Case-Study-Zendesk.pdf
  • 34 - Case Study Zendesk

  • 5 - Creating great headlines
  • 35 - Intro to creating headlines
  • 36 - 5.2-Handout-Headline-Goals-Qualities-of-Good-Headlines.pdf
  • 36 - 5.2-Worksheet-Making-bad-headlines-better.pdf
  • 36 - How and why headlines work
  • 37 - 5.3-Handout-Overview-of-Modern-Headline-Formulas.pdf
  • 37 - Modern formulas for headlines
  • 38 - PRACTICE Modern formulas for headlines
  • 39 - 5.4-Case-Study-Failed-Headline-Example.pdf
  • 39 - 5.4-Handout-Testing-breakdown-links-to-handy-resources.pdf
  • 39 - How to test headlines and why
  • 40 - 5.5-Activity-Writing-leads-for-strong-headlines.pdf
  • 40 - Supporting headlines with leads
  • 41 - 5.6-Handout-Qualities-of-readable-headlines.pdf
  • 41 - 5.6-Worksheet-Rewriting-Headlines.pdf
  • 41 - Creating readable headlines
  • 42 - 5.7-Activity-Collect-examples-of-excellent-Twitter-headlines-for-swipe-file.pdf
  • 42 - 5.7-Handout-Fundamentals-of-good-Twitter-headlines-4-Us.pdf
  • 42 - Twitter headlines

  • 6 - Copywriting for landing pages and CTAs
  • 43 - Intro to copywriting for landing pages
  • 44 - 6.2-Handout-Landing-page-structure-and-common-goals.pdf
  • 44 - Landing page basics and structure
  • 45 - PRACTICE Planning your landing page
  • 46 - 6.2-Worksheet-Implementing-Landing-Page-Themes.pdf
  • 46 - Landing page copy styles and themes
  • 47 - 6.5-Handout-Writing-effective-copy-for-landing-pages.pdf
  • 47 - 6.5-Worksheet-Improving-landing-page-copy.pdf
  • 47 - Writing copy for landing pages
  • 48 - 6.6-Activity-Creating-calls-to-action.pdf
  • 48 - 6.6-Handout-Best-Practices-for-Calls-to-Action.pdf
  • 48 - CTAs
  • 49 - 6.7-Case-Study-Shipt.pdf
  • 49 - Case study Shipt

  • 7 - Copywriting for email
  • 50 - Intro to email copywriting
  • 51 - Case-Study-Wallace-Farms-Product-Announcement-Email.pdf
  • 51 - Product announcements and promotional emails
  • 52 - 7.4-PRACTICE-Email-types-Announcements-and-Promos.pdf
  • 52 - PRACTICE Email types announcements & promos
  • 53 - Case-Study-NewBo-City-Market.pdf
  • 53 - Newsletters and Transactional Emails
  • 53 - Worksheet-Develop-a-Newsletter.pdf
  • 54 - Email copy best practices
  • 54 - Worksheet-Developing-Email-Content.pdf
  • 55 - 7.6-Handout-Subject-Line-Best-Practices.pdf
  • 55 - Case-Study-Target-Email-Subject-Lines.pdf
  • 55 - Subject lines
  • 56 - Worksheet-Writing-Letters-Brand-Messages-Major-Brand-Announcement-Emails.pdf
  • 56 - Worksheet-Writing-Letters-Brand-Messages-Personal-Letter-Emails.pdf
  • 56 - Writing letters and brand messages
  • 57 - 7.8-Case-study-Physician-Associates-Survey.pdf
  • 57 - Case study Physician Associates Survey

  • 8 - Copywriting for social media
  • 58 - Intro to social media copywriting
  • 59 - 8.2-Handout-Social-Media-Platform-Differences.pdf
  • 59 - Social media platform differences
  • 59 - Worksheet-Social-Media-Understanding-Social-Platforms.pdf
  • 60 - PRACTICE Social media platform differences
  • 61 - 8.4-Activity-Practice-writing-social-profiles.pdf
  • 61 - 8.4-Handout-Writing-Social-Media-Profiles.pdf
  • 61 - Writing profiles for social media
  • 62 - 8.5-Worksheet-Creating-Effective-Headlines-and-Copy-for-Social-Media.pdf
  • 62 - Headline and copy best practices
  • 63 - 8.6-Handout-Copywriting-for-Facebook.pdf
  • 63 - 8.6-Worksheet-Writing-Effective-Copy-for-Facebook.pdf
  • 63 - Copywriting for Facebook
  • 64 - 8.7-Worksheet-Optimizing-LinkedIn-Profile-Copy.pdf
  • 64 - Copywriting for LinkedIn
  • 64 - Worksheet-Social-Media-Copywriting-for-LinkedIn-Profiles.pdf
  • 65 - 8.8-Case-study-iostudio-Recap.pdf
  • 65 - Case study iostudio

  • 9 - Bonus Section
  • 66 - Bonus Lecture.html
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