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دسته بندی دوره ها

Market Research | Complete Marketing Research Course 2022

سرفصل های دوره

Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization


1 - Introduction to Market Research
  • 1 - Introduction to Market Research
  • 2 - 3 Types of Market Research
  • 3 - 3 Types of Data
  • 4 - Two Pointers for Market Research

  • 2 - Exploratory Market Research
  • 5 - Exploratory Research
  • 6 - Example Arthritis Supplement Branding Based on Exploratory Interviews
  • 7 - Interviewing Potential Buyers B2B
  • 8 - Writing Case Studies
  • 9 - Case Study Interview Questions.html

  • 3 - Competitor Analysis
  • 10 - 1Page Competitor Analysis Template
  • 10 - 1-Page-Competitive-Analysis-Template.docx
  • 11 - 1-Page-Competitive-Analysis-Template.docx
  • 11 - Competitive Analysis 1
  • 12 - Competitive Analysis 2
  • 13 - Spying on Competitors Ads LinkedIn.html
  • 14 - Spying on Competitors Ads Facebook.html
  • 15 - PART 1 Competitive Analysis
  • 16 - PART 2 Competitive Analysis
  • 17 - PART 3 Competitive Analysis Customer Captivity
  • 18 - PART 4 Competitive Analysis Marketing Strategy & Tactics

  • 4 - Descriptive Market Research
  • 19 - Descriptive Market Research 1
  • 20 - Descriptive Market Research 2
  • 21 - EvidenceBased Website Copywriting
  • 22 - Collecting B2B Survey Responses
  • 23 - B2B-Research-Spreadsheet.xlsx
  • 23 - Surveying B2B Buyers Quantitative Research
  • 24 - Diagnosing Problems 1
  • 25 - Diagnosing Problems 2
  • 26 - Advanced Considerations in B2B Funnels
  • 27 - Calculating Sales Velocity
  • 28 - Viral KPIs in LinkedIn
  • 29 - Using LinkedIn Ads for Research

  • 5 - Causal Market Research
  • 30 - Introduction to Casual Market Research
  • 31 - 3 Things Worth Testing with Direct Response
  • 32 - AB Testing in Facebook.html
  • 33 - Where to Use LinkedIn for Research

  • 6 - Sizing Markets & Sizing Demand
  • 34 - Introduction to Sizing Markets & Sizing Demands
  • 35 - Investor Marketing
  • 36 - Introduction to Market Sizing
  • 37 - Sizing Markets with Investor Relations
  • 38 - Sizing Markets with Social Media Advertising
  • 39 - Estimating Demand with ProfitGuru
  • 40 - Estimating Demand with Google Keyword Planner
  • 41 - Be Careful with Using Views Reviews and Subscribers
  • 42 - Sizing Book Demand with KDSPY
  • 43 - Sizing Podcast Markets
  • 44 - Sizing Markets with Panel Data
  • 45 - Absolute s Matter more than Relative s
  • 46 - The Uniqueness Trap

  • 7 - Research on How Brands Grow Market Research
  • 47 - Introduction to Research on How Brands Grow
  • 48 - How Brands Grow Part 1
  • 49 - 7 Rules for Brand Growth
  • 50 - Notes from Byron Sharp
  • 51 - Marketing Laws

  • 8 - Customer Decision Journey Market Research
  • 52 - Intro to Customer Decision Journey Research
  • 53 - Customer Decision Journey Part 1
  • 54 - Customer Decision Journey Part 2
  • 55 - Customer Decision Journey Part 3

  • 9 - Conversion Rate Optimization
  • 56 - Intro to Conversion Rate Optimization
  • 57 - Strategic Thinking for Conversion Rate Optimization
  • 58 - Assignment Audience Insights
  • 59 - Onsite Surveys
  • 60 - Survey Example
  • 61 - Conversion Rate Optimization Mistake
  • 62 - Easiest Way to Boost Conversion Rates
  • 63 - Dramatic CTA Changes
  • 64 - Levels of Testing
  • 65 - Offer Testing
  • 66 - Time To Convert
  • 67 - 30 Day Drip with Webinar
  • 68 - Assignment Webinar.html
  • 69 - 6 Principles
  • 70 - Analytics Mistakes
  • 71 - Ungated Videos
  • 72 - Provide Options
  • 73 - Provide Options through Retargeting
  • 74 - Address Objections
  • 75 - Dont Gate Your Content
  • 76 - Testing Creative Strategies
  • 77 - AB Testing Pages
  • 78 - AB Testing Pages 2
  • 79 - AB vs ABN vs Multivariate Testing.html
  • 80 - General Rule of Thumb
  • 81 - CRO Software
  • 82 - Optimizing Based on Stages of Awareness
  • 83 - Funnel Content Testing
  • 84 - Funnel Example
  • 85 - Pricing Page Testing
  • 86 - Audio Testing
  • 87 - PQLs
  • 88 - Social Sign On
  • 89 - Live Chat CRO
  • 90 - Cancellation
  • 91 - Interactive Content

  • 10 - Marketing Psychology
  • 92 - Intro to Marketing Psychology
  • 93 - Why obsolete frameworks like the 4Ps and MyersBriggs stick around
  • 94 - How to change peoples minds using Jonah Bergers psychology framework
  • 95 - How to change peoples minds psychology example
  • 96 - Incrementalism
  • 97 - Reciprocity
  • 98 - Scarcity
  • 99 - Visibility
  • 100 - Toilet Paper Psychology
  • 101 - Familiarity Likeability & Influence
  • 102 - Product Marketing Pricing Psychology.html
  • 103 - Virality
  • 104 - Persuasion & Influence
  • 105 - Habit Formation

  • 11 - Finding Buyers & Partners Market Research
  • 106 - Intro to Finding Buyers & Partners
  • 107 - Sales Navigator
  • 108 - Sales Navigator WalkThrough
  • 109 - Influencer Marketing
  • 110 - Your list and why personas arent adequate
  • 111 - Pointless personas.html
  • 112 - The best approach
  • 113 - Finding or buying a list
  • 114 - Rent a list
  • 115 - Build a list from scratch continued
  • 116 - Your List Conclusion
  • 117 - Compile or build a list

  • 12 - Data & Media
  • 118 - Intro to Data & Media
  • 119 - Data Driven Cold Email Insights.html
  • 120 - Measuring Success
  • 121 - Frequency Ad Recall & Purchase Intent
  • 122 - Brand Marketing Measurements & Mistakes
  • 123 - A Million Impressions Campaign Example
  • 124 - LinkedIn Advertising Benchmarks.html
  • 125 - Website Data Insights

  • 13 - Service Market Research
  • 126 - Intro to Service Marketing
  • 127 - Specialists Dominate 1
  • 128 - Specialists Dominate 2
  • 129 - Research 1
  • 130 - Research 2
  • 131 - Assignment Research.html

  • 14 - Product Market Analytics
  • 132 - Intro to Product Marketing Analytics
  • 133 - Measuring Success
  • 134 - Digital Marketing Analytics Part 1
  • 135 - Digital Marketing Analytics Part 2
  • 136 - Customer Analytics Part 1
  • 137 - Customer Analytics Part 2
  • 138 - Value Propositions & Demand Generation Part 1
  • 139 - Value Propositions & Demand Generation Part 2
  • 140 - Product Analytics
  • 141 - Broad Market Analytics Part 1
  • 142 - Broad Market Analytics Part 2
  • 143 - Pricing & Profit Part 1
  • 144 - Pricing & Profit Part 2
  • 145 - Advertising & Media Part 1
  • 146 - Advertising & Media Part 2
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    شناسه: 332
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    تاریخ انتشار: 22 دی 1401
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