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Google Analytics 4: A Google Analytics starter guide 2023

سرفصل های دوره

Learn Data Analytics & Website Optimization with Google Analytics 4 & Google Tag Manager to grow your business & webpage


01 - Introduction
  • 001 Hello and welcome
  • 002 What is Google Analytics (+Example)
  • 003 Create Google account
  • 004 Create Google Analytics account (+ Download)
  • 005 (optional) Why Google Analytics 4

  • 02 - Overview, Demo account and setup
  • 001 Connect the first data stream
  • 002 A first overview
  • 003 Google Analytics 4 Demo Account
  • 004 (optional) The new data structure (+ Download)
  • 005 Account setup & user management
  • 006 Note on sessions.html
  • 007 (optional) Universal Analytics vs. Google Analytics 4

  • 03 - Website linking (GDPR conform)
  • 001 Disclaimer.html
  • 002 1. Create a data privacy page for Wordpress
  • 003 2. Setup with Google Tag Manager and Cookie Banner
  • 004 3. Connect Google Analytics 4 to Google Tag Manager
  • 005 4. Content Blocker & Shortcode
  • 006 5. Check if the Cookie Banner works
  • 007 6. Last but not least

  • 04 - Event Tracking in Google Analytics
  • 001 Enhanced Measurement Events & Features (+ Download)
  • 002 Enhanced Measurements in Praxis

  • 05 - Google Analytics Tag Configuration
  • 001 Cross-Domain Tracking
  • 002 Define internal IPs
  • 003 List of unwanted referrals
  • 004 Configure session timeout

  • 06 - Advanced Tips & Tricks
  • 001 Comparison
  • 002 Secondary Dimensions
  • 003 Create Target groups (Audiences)

  • 07 - All the Reports in detail
  • 001 Customize your snapchat report
  • 002 Real-time report
  • 003 Customer Journey in Theory
  • 004 Acquisition report
  • 005 Engagement Report
  • 006 Monetization Report
  • 007 Retention Report
  • 008 User Report Demographic Characteristics
  • 009 User Report Technical Data
  • 010 Time for a short break

  • 08 - The Explore-section
  • 001 Exploratory Analysis
  • 002 Segment overlaps
  • 003 Cohort analysis

  • 09 - Advertising, Events & Google Ads
  • 001 Conversion paths
  • 002 Create & modify events
  • 003 How to connect Google Ads to Google Analytics 4
  • 004 End of the main part.html

  • 10 - Google Tag Manager - Introduction
  • 001 What is the Google Tag Manager
  • 002 Google Tag Manager vs. Google Analytics
  • 003 Create Google Tag Manager account

  • 11 - Lets start with the basics of Google Tag Manager
  • 001 Tag Manager account structure
  • 002 GTM - A first overview
  • 003 Advantages of Google Tag Manager
  • 004 Settings in the administration area

  • 12 - The most important terms
  • 001 Questions that need to be answered
  • 002 Tags, Triggers & Variables Theory
  • 003 Publishing containers

  • 13 - How to set up Google Tag Manager with your blog
  • 001 Overview of tags
  • 002 [Repetition] Embedding GTM (with Cookie Banner)
  • 003 [Repetition] Embedding a linking tool to your website
  • 004 [Repetition] Embedding Google Analytics in GTM your first tag

  • 14 - Trigger & Variables
  • 001 Overview of triggers
  • 002 Set up trigger Specific page call
  • 003 Overview of variables
  • 004 Example Phone number Tracking

  • 15 - Advanced knowledge about the GTM
  • 001 Preview mode
  • 002 Folder structures

  • 16 - Thank you
  • 001 Thank you!.html
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    تاریخ انتشار: 27 دی 1401
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